Rockefeller Vertical Integration

Words: 190
Pages: 1

Rockefeller entered the oil business when he formed a commission with a partner in Cleveland. After a few years, he had bought out most of his partners and controlled the biggest refinery in Cleveland. John then expanded his business and established new partnerships. He then formed Standard Oil Company. Standard Oil bought out many completing refineries. Rockefeller forced many people to join him because they feared that he would run them into bankruptcy. Rockefeller used horizontal integration to obtain a monopoly on the oil market. He used many shady tactics. Rockefeller blackmailed many railroads into giving his company better rates for transportation of his oil. He displayed vertical integration by starting to use pipelines to send his