Ronald Reagan's 1966 Congressional Campaign

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Pages: 2

The 1966 gubernatorial campaign brought Ronald Reagan to the political scene in his fight against Democratic incumbent Pat Brown. Reagan won in a landslide where 57% of the electorate voted. (PAT BROWN LOSES VIDEO) The campaigning and subsequent election have been noted as one of the most bitter ever fought.(BECKER 645) Prior to becoming governor, Reagan acted and served in multiple acting unions. The 1966 election "broke the mould of California politics in a way which continues to have resonance for present-day America."(DE GROOT429) It also unified conservative elements of both parties.(TOTTON 535) Reagan's campaign modernized gubernatorial campaigns with its techniques. However, his campaign was not always positively viewed by the public