Rothaermel Discussion Questions

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Rothaermel Exercise 2
Discussion Question 6.1 Businesses can use different strategies depending on the needs and mission of their organizations. The selection of a business strategy does not guarantee success and all strategy have their drawbacks. Some drawbacks and risks that are associated with a broad generic business strategy is choosing strategies where the entities specializes in one specific area and they may not be aware of others that will impact their specific industry. A drawback to a firm using a focused approach when deciding on a business strategy is that there is no guarantee that consumers will take an interest which means the market area may not grow or decline. Firms utilizing a focused strategy must also be aware of how the economy will impact their performance based on various target market segment that include population. It will make it hard for firms to predict how well they may do based on economy concerns of consumers. There a many risks to both a generic and focused strategy. Some can also be based on strategy sleeted. For instance a low cost strategy can involve competitors in the market to lower their prices on products also.
Discussion Question 6.3
A differentiation cost strategy is a strategy that uses costs to help create a higher value for their producing using …show more content…
One of the inventions that are needed by many that are a low technology innovation is adjustable eye glasses. Adjustable eye glasses are lenses in which silicone is placed between the lenses that help adjust the power for the lens. The technology was based on an invention by the Nobel Prize winning physicist Dr. Luis Alvarez. The lens requires the precise injection of the mold into the plastic. The lenses are made up of polycarbonate and the frames and temples are made up of plastic. The glasses are put together using an ultrasonic
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