Much of the literature on post-atrocity apology considers the idea that public apology is used as a diplomatic tool to serve states’ private interests – an apology is likely to be given if reconciliation with the victims group is aligned with the states policy interests (Jones 2011). Rudd’s apology serves political interests because it legitimizes the new leadership of Australia by showing following-through on a pressing matter for the country. In the aftermath of the Howard administration, to build public support for the labour party it was important to capitalize on public guilt by presenting a candidate that works to distance Australia from sentiments of its colonial past (Salter 2013). This indicates that through apology, Rudd is attempting to close public discourse on aboriginal concerns and resolve the attention given to the issue without proper reconciliation (Barta