Sam Walton and Walmart Essay

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Marketing Excellence.
Walmart.

Walmart is the world’s largest and most powerful company with the highest sales and operating profit of any retailer. Its success began in early 1960s when Sam Walton opened his first store in Rogers, Arkansas. Walton’s business philosophy was based on lower prices than anywhere else, “respect for individual, service to our customers and striving for excellence”. He also believed in providing a superb service to his customers, giving them “ what they want, when they want, … and treating each other as we would hope to be treated”. Many of the original Walmart stores were primarily focused on smaller towns throughout South and Midwest and eventually expanded their operations around the world. By maintaining its promise of “everyday low prices”, Walmart created its famous slogan “ Always low prices” that became a trademark of the company and defined its brand and the mission. This famous tagline has been capturing attention of millions customers since 1992 and became a mission statement of the company. After 19 years of success, in 2007, Walmart decides to introduce a new tagline “ Save Money. Live Better”. The new slogan enters with new commercials and ads depicting an average Walmart shopper family saving an average of $2,500 a year. By doing so, Walmart has been searching for ways to market its steady sales growth across the nation. The campaign was accompanying by expanding their services with adding fashionable clothing line, adding ads to Vogue magazine, stores renovations, international expansion to name a few. “ J.P. Morgan analyst, Charles Grom, said in February 2011 research report that Walmart confused its core shoppers by shifting from

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Sam Walton was born on March 29th, 1918, in Kingfisher, Oklahoma. In 1942, at the age of 24, he joined the military. He married his love, Helen Robson in 1943. When his military career ended in 1945, Sam and Helen chose to move to De Moines, Iowa. During this time, Sam gained retail management experience by working for the J.C. Penney Company. In 1950, the Walton’s left for Bentonville, where Sam and his brother James, opened Walton’s 5&10 on the downtown square. After running the business for over…

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Walmart Retail Chain

article is about the retail chain. For other uses, see Walmart (disambiguation). Wal-Mart Stores, Inc. Walmart logo, used since June 30, 2008 Type Public Traded as NYSE: WMT Dow Jones Industrial Average Component S&P 500 Component Industry Retail Founded 1962 Founder(s) Sam Walton Headquarters Bentonville, Arkansas, United States 36°21′51″N 094°12′59″W Number of locations 8,970 (2011) Area served Worldwide Key people S. Robson Walton, Chairman Mike Duke, President/CEO Products Apparel/footwear…

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In 2003 Walmart became the world’s largest retailer and posted sales of $245 billion with net income of $8 billion. This amazing accomplishment came hard fought and was driven by the founder, Sam Walton. His relentless passion for storewide efficiency is legendary and his innovations throughout the supply chain were groundbreaking for the industry. Along with reducing costs over the entire business enterprise, Sam Walton pioneered new distribution and inventory systems. He then leveraged the inventory…

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SEC Project Walmart Rafael G. Alameda Professor: Clemense Ehoff 3 May 2015 I. Introduction Walmart first began back in the year 1962. Sam Walton was the founder of the first Walmart store. His strategy was clear and will differenciate him among others retail stores. His strategy is based on the lowest prices anytime, anywhere. On July 2 1962 Sam Walton open his first Walmart store in Roger Arkansas. By 1967 his family owned 24 stores around the nation selling over twelve million dollars. By 1969…

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