Samsung Case Study

Samsung profits get smartphone boost
Last updated 6 hours ago

Samsung Electronics has posted a record quarterly profit, boosted mainly by growing sales of its smartphones.

It made a net profit of 7.15tn won ($6.4bn; £4.2bn) during the period, up from 5.05tn won a year ago. Profits also rose from the previous quarter.

The Korean firm's results are in sharp contrast with rival Apple, which this week reported a drop in quarterly profits for the first time in a decade.

Samsung displaced Apple as the world's biggest smartphone maker last year.

The Galaxy S4 is expected to further boost Samsung's profits
Bryan Ma of research firm IDC said that the South Korean firm was doing "very very well right now".

"They have a lot of momentum behind what they are doing around phones, and clearly from a consumer perspective, they have a lot of excitement around their devices.

"They have a lot of their competitors wondering what they are going to do."

'Great strategy'
Samsung has enjoyed great success with its smartphone division.

According to the latest figures, profits there rose more than 55% to 6.51tn won during the first three months of the year, from a year earlier.

Analysts said that a key factor behind Samsung's success is that it offers a much broader range of models than its rival, Apple, which sells only the iPhone.

"It has a great strategy of targeting its devices to multiple consumer at multiple price points," Andrew Milroy of Frost & Sullivan told the BBC.

Mr Milroy explained that by offering a cheaper range of smartphones Samsung had been able to tap into a bigger share of consumers, especially in the emerging markets.

"The hardware Samsung is offering is as good as Apple in the eyes of many," he said.

However, Samsung warned that growth in the lower-end smartphone market may

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