Since 2012, there have been 142 school shootings across the United States, and over 549,380 acts of gun-related violence happen every year. The Sandy Hook Promise is an organization with over 1 million members working to ensure that people are able to understand the signs and help prevent gun violence. It’s composed of two different nonprofit organizations that want to prevent gun related deaths all around America. They’ve created videos, blogs, fact sheets, and they sell items to help get people to donate to their cause. They created the PSA,“Evan”, in order to help spread their message and make a greater difference in the world. The PSA was produced to utilizes pathos to help prevent gun violence and to make high schoolers more aware of dangerous signs in their peers. Throughout the PSA, the main items the audience is supposed to notice are: Evan, the main character, the desk that Evan and the mysterious person are writing on, and the light background music that makes the video more buoyant and likable. In using the clean white…show more content… It appeals to pathos through the endearing love story between Evan and the perpetually enigmatic person who’s writing back to him on the library desk. Guitar music is used in the background to persuade the audience into feeling sympathy towards Evan and his situation. This, of course, only continues until the shooting actually occurs. Then, the video takes on a whole different direction that plays with the audience’s heartstrings. It evokes fear in the audience while trying to encourage them to take action against school shootings and gun violence. The video shows how Evan’s engrossment in his own love bubble and ignorance of intentions of one of his peers may have contributed to a school shooting. In a way, it’s telling the audience that they aren’t just looking out for themselves, but they’re looking out for others as
