Mobile Market Trends: UK

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Mobile Market Trends: UK

Mobile Market Trends: UK
Data to engage with consumers, 2010-2012

December 2010

UK mobile market overview Subscriptions 20102012; subscriptions by age 2010... Mobile internet Users by device, 20102012; users by usage 2010-2012; page impressions 2010-2012... Mobile entertainment Gaming, video & TV, and music by users and revenues...

Mobile subscriptions Subscriptions by device 2010-2012; Subscriptions by age and device 2010... Social networking Networkers by device, 2010-2012; page impressions by usage 2010-2012... Mobile consumers m-commerce trends, mobile advertising and internet trends...

www.mobilesquared.co.uk www.mobilesquared.co.uk Mobile Market Trends: UK

Table of Contents
About mobileSQUARED ...........................................................................................................6 About the Author ..................................................................................................................7 About the data .....................................................................................................................8 Introduction ......................................................................................................................9

1: Mobile market overview .............................................................................................11 Fig. 1: UK mobile subscriptions, 2010-2012 .....................................................................11 Fig 1a: UK mobile subscribers by age, 2010 ....................................................................12 1.1: UK mobile revenues ...................................................................................................12 Fig. 2: UK mobile revenue by sector, 2010-2012 ..............................................................12

2: Mobile subscriptions....................................................................................................14 Fig. 3: UK mobile subscriptions by device, 2010-2012......................................................14 Fig. 4: UK mobile subscriptions by age and device, 2010 ................................................16

3: Mobile internet..............................................................................................................17 Fig. 5: UK mobile internet users by device, 2010-2012.....................................................17 Fig. 6: UK mobile internet users by usage, 2010-2012......................................................18 3.1: Mobile internet page impressions...............................................................................18 Fig. 7: UK mobile internet page impressions by device, 2010-2012..................................19 Fig. 8: UK mobile internet page impressions by usage, 2010-2012..................................19

4: Social networking.........................................................................................................20 Fig. 9: UK social networking users by device, 2010-2012.................................................21 4.1: Social networking page impressions..........................................................................21 Fig. 10: UK social networking page impressions by device, 2010-2012...........................21 Fig. 10a: UK social networking page impressions by usage, 2010-2012..........................22 4.2: Social networking revenues........................................................................................22 Fig. 11: UK social networking revenues, 2010-2012.........................................................23

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Mobile Market Trends: UK

Mobile Market Trends: UK

5: Mobile gaming................................................................................................................24 Fig. 12: UK mobile game users, 2010-2012.........................................................................24 Fig. 13: UK mobile game browsers
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