Sears Corporate Level Vision Statement

Words: 1062
Pages: 5
Open Document
The Sears Holdings corporate headquarters located in Hoffman Estates, Illinois. The company is also the parent company for Kmart stores. Each chain has its own mission statement (Farfan, 2015). Mission Statements and Vision Statements are written for customers and employees of corporations. A mission statement can be defined as a sentence or short paragraph written by a company or business which reflects its core purpose, identity, values and principle business aims (Strategic Management, 2014).
Sears corporate level mission statement that guides the employees for the retail department stores is, “To grow our business by providing quality products and services at a great value when and where our customers want them, and by building positive, …show more content…
At the business level, the mission statement of the corporation is, "We are committed to improving the lives of our customers by providing quality services, products and solutions that earn their trust and build lifetime relationships” (Farfan, 2015). At the business level vision statement under the corporation is the same as the corporate level vision statement.
Sears mission statement is not effective. It talks about growing the company, but as Sears business continues to deteriorate, they have been closing stores, and selling real estate and other assets as it tries to turn its business around (Vault, 2015). Sears Holdings Corporation operates in two segments, Kmart and Sears Domestic. As of January 31, 2015, this segment operated approximately 979 Kmart stores located across 49 states, Guam, Puerto Rico, and the U.S. Virgin Islands (Vault, …show more content…
The first strategic mistake was the aggressive expansion outside its “core” retailing business, into financial and real estate services (Mourdoukoutas, 2015). The second mistake was how they restructured its operations into several units, often run by people with little retailing experience. This policy was doomed to fail from the start, as evidenced by the company’s financial results in recent years (Mourdoukoutas, 2015). The third strategic mistake was selling off their top brand like Lands’ End, and company stores, losing the brand and scale advantage the company once enjoyed. The fourth and most grave mistake Sears has made, is the way it treats their
Show More

Related Documents: Sears Corporate Level Vision Statement

Goodyear Tire and Rubber Essay

MGMT 275 April 23, 2015 Corporate Strategy Paper #1 Goodyear Tire and Rubber Company The mission statement for Goodyear Tire and Rubber Company reads: “All around the world, Goodyear’s purpose is to increase the value of our brands for everyone with market-driven innovation and to deliver the highest quality tires, related products and services for our customers and consumers.” Two main competitors of Goodyear are Bridgestone and Cooper Tires. Bridgestone’s mission statement is, “We strive to earn…

Words 1280 - Pages 6

TTimmons Final Research Paper

Wales University Sexuality in the Workplace — CEOs; Closeted Executive Officers ! ! ! ! Abstract ! This paper explores the connection to leadership and sexual orientation. Research examines the leadership model and if being “out” at the corporate level (CEO/CFOs) makes an impact to subordinates, customers and shareholders. The commitment of the organization, their ability to deter negativity and provide recognition. The paper will detail the needs of a leader to instill a sense of morale, increase…

Words 2412 - Pages 10

Essay about Coming Up Short on Nonfinancial Performance Management

www.hbr.org Tracking things like customer satisfaction and employee turnover can powerfully supplement traditional bookkeeping. Unfortunately, most companies botch the job. Coming Up Short on Nonfinancial Performance Measurement by Christopher D. Ittner and David F. Larcker Reprint R0311F This document is authorized for use only in Managing People Term 2, 2014 by Associate Professor Isabel Metz at Melbourne Business School from March 2014 to September 2014. Tracking things like customer satisfaction…

Words 5259 - Pages 22

Boeing Company Analysis Essay

Boeing Commercial Airplanes 5 Boeing Integrated Defense Systems 6 Boeing Capital Corporation 6 Background 7 Sales/Operations 9 Constituent Contributions to Corporate Portfolio and Revenue 12 Market Share, Revenues, Income, Expenses and Stock Prices over Previous Five Years 14 Current Strategies (Corporate, Business, & Functional) 15 Core Competencies 18 The VRINE Model 19 COMPETITION 20 Core Competition 20 Competitive profiles 23…

Words 15965 - Pages 64

Costco Wholesale Club Strategic Plan Essay

Evan Wabrick Strategic Plan Dr. Watts 4/18/2012 Strategic Plan for Costco Wholesale Corporation Executive Summary The retail industry is an extremely competitive environment that poses many challenges for Costco Wholesale Corporation and its competitors. Since many of the stores offer the same products, it may sometimes be very hard for customers to differentiate between retail stores. Even though the economy is recovering from a recession, the retail business is still a mature industry and…

Words 6619 - Pages 27

Non Profit Analysis Essay

with the world of fashion in New York City with a degree in merchandising to going back to school and getting her degree in elementary education and teaching second grade in Florida. Wendy is the founder and CEO of Minds in Motion whose mission statement is to ‘spread awareness through programs and services while supporting the emotional and educational needs of children from disadvantaged circumstances and foster care’. Wendy started Minds in Motion in 2007. She was motivated to help children from…

Words 7128 - Pages 29

ESRI Essay

ESRI: Changing world. © Jyoti Bachani University of Redlands Jyoti_Bachani@Redlands.edu 909 748 0545 909 748 8763 ESRI: Changing world. Case Synopsis Environmental Systems Research Institute (ESRI) is a privately held, debt free, company that is a global leader in Geographical Information Systems (GIS) software used for visualization and analysis of geographic data by institutional users across the globe. ESRI has pioneered this technology for four decades as it pursued its founder…

Words 6987 - Pages 28

Best Buy Marketing Paper

compete with many others who were entering into the cyber store front space. They have continued to grow through customer base and acquirement of many brands listed below. • Magnolia Hi-Fi • Future Shop • Geek Squad • Audio Visions • Pacific Sales • Jiangsu Five Star Appliances • Carphone Warehouse Since 2001, Best Buy has also made strides to compete in the global market place making international acquisitions and efforts to expand into the United Kingdom…

Words 6426 - Pages 26

Managing Information Technology (7th Edition) Essay

CONTENTS: CASE STUDIES CASE STUDY 1 Midsouth Chamber of Commerce (A): The Role of the Operating Manager in Information Systems CASE STUDY I-1 IMT Custom Machine Company, Inc.: Selection of an Information Technology Platform CASE STUDY I-2 VoIP2.biz, Inc.: Deciding on the Next Steps for a VoIP Supplier CASE STUDY I-3 The VoIP Adoption at Butler University CASE STUDY I-4 Supporting Mobile Health Clinics: The Children’s Health Fund of New York City CASE STUDY I-5…

Words 239873 - Pages 960

Best Buy Marketing Plan Essay

2012 4/26/2012 Marketing Plan The Micro Environment The Company: Best Buy’s mission statement is “Our formula is simple: we’re a growth company focused on better solving the unmet needs of our customers—and we rely on our employees to solve those puzzles. Thanks for stopping.” Their company perspective is the following “Our vision is to make life fun and easy. Our business strategy is to bring technology and consumers together in a retail environment that focuses on educating consumers…

Words 11145 - Pages 45