Stakeholder analysis is identified as a tool that helps an organization define the key stakeholders. By identifying the stakeholders the organizations is able understand where the stakeholders stand, and develop necessary business relationships. Other benefits include but are not limited to, “provide awareness of negative stakeholders as well as their adverse effects on the project, offer mechanisms to influence other stakeholders, and enable full understanding of potential risks.” (Stakeholder Analysis.) A sample analysis may show the top 10 shareholders ranked by shares owned. There are two types of stakeholders- primary and secondary. Primary stakeholders are defined as, “those who are directly affected, either positively or negatively,…show more content… The employees are also actively involved with the organizations performance through their contribution, participation, and all other organization operations. Employees of SeaWorld hold legitimacy. This explains why people believe the story about Blackfish, which was told by former trainers of the organization. SeaWorld address this by stating, “These individuals, who speak with apparent authority, have little or no firsthand knowledge of the incidents they describe. Most of them had no experience with Tilikum, and several never performed with killer whales in the water.” (SeaWorld Cares.) The aftermath has landed SeaWorld as one of the “Worst Companies in America,” according to Consumerist. The customers are also considered primary stakeholders because they are a source of revenue for the organization. “SeaWorld Entertainment Inc., which operates 11 parks and destinations showcasing 89,000 sea animals, reported that the slump in attendance was the main reason for a 6% drop in revenue, to nearly 1.4 billion in 2014.” (Martin,…show more content… SeaWorld attempts invalidate the activist’s credibility by stating that, “The film Blackfish relies on animal rights activists masquerading as scientists.” (SeaWorld Cares.) The film is effective because it simply states the facts and lets the viewers interpret them. It is the same strategy that animal rights organizations have used for years: give people the information, and let them decide. (Newkirk, 2014.) Blackfish is truly a rallying point for those who are against animal cruelty. People are no longer amused by the injustice and abuse that is taking place, and in taking a stand they are arming the public with hard evidence against SeaWorld’s practices. Media is classified as a dominant and secondary stakeholder because of its ability to transmit a message to the public. The blackfish effect started from social media through petitions, awareness, and many celebrities’ tweets about how Blackfish changed their views of SeaWorld. Gabriela Cowperthwaite, director of Blackfish, stated in an interview with
