Selecting a New Name for Security Capital Pacific Trust Essay

Words: 7778
Pages: 32
Open Document
Selecting a New Name for Security Capital Pacific Trust

I. INTRODUCTION Security Capital Pacific Trust (“SCPT”), a Colorado-based Real Estate investing firm along with Real Estate Investment Trust, (“REIT”), operates in conjunction with a property management firm which includes 165 individual property companies. It is contemplating changing its company name because its present name, SCPT is not effective, is misleading its employees, shareholders and other individuals in the industry. The company operates under various names which creates both internal and external confusion and has specific names tailored to its function or area. Using different brand names prevents the company from creating a …show more content…
As such, if the new name is not related to the original company and its functions, those employees may feel alienated.

b. Shareholders

i. Cause Confusion amongst Shareholders: For new investors who many have previously heard about SCPT, they may find that SCPT is no longer listed in NYSE when he or she decides to invest. Because SCPT built a reputation around this name, changing it may cause investors to not recognize the new brand which may cause further frustration and confusion.

c. Company

i. Lose its Brand and Reputation: Throughout the years, SCPT along with all of its companies have worked hard to build its brand reputation. However, when the name is changed, much of its previous efforts may go to waste. For example, this situation is similar to Accenture, formerly known as “Anderson Consulting.” When the company created its new name in 2001, it struggled for many years to rebuild its brand recognition.

3. OPPORTUNITIES

a. Employees

i. Recruiting Higher-Qualified Employees: By creating an effective, new name, SCPT can prevent potential employees from applying for the company without knowing anything about the company or the position, because he or she is confused about this company, thus resulting in more under-qualified candidates in the HR pool. In addition, a better brand image can attract more highly-qualified potential employees.

b.
Show More

Related Documents: Selecting a New Name for Security Capital Pacific Trust Essay

Consumer Behavior in Tourism Essay

➢ India's travel and tourism sector is expected to be the second largest employer in the world, employing 40,037,000 by 2019. ➢ Capital investment in India's travel and tourism sector is expected to grow at 8.8 per cent between 2010 and 2019. ➢ The report forecasts India to get capital investment worth US$ 94.5 billion in the travel and tourism sector in 2019. ➢ India is projected to become the fifth fastest growing business travel destination from 2010-2019…

Words 2723 - Pages 11

Corporate Governance in Banking Sector of Bangladesh Essay

|Chapter 1: Background of the paper | 1.1 Introduction Globalization of financial markets and fears of financial instability have brought the issue of the corporate governance into forefront of the policy discussions. In an increasingly deregulated policy environment, the big corporate failures have raised the need for implementing competent corporate governance practices. The recent financial crises…

Words 16145 - Pages 65

Résumé Marketing Management, 14th Edition - Kotler & Keller Essay

The firm's success depends not only on how well each department performs its work, but also on how well the company coordinates departmental activities to conduct core business processes. • The market-sensing process. • The new-offering realization process. • The customer acquisition process. • The customer relationship management process. • The fulfilment management process. To be successful, a firm also needs to look for competitive advantages beyond…

Words 26667 - Pages 107

Management Accounting: Information for Creating Value and Managing Resources Essay

possible answers to the question. QANTAS, the national airline of Australia, has faced a number of changes to the business environment in recent years, including deregulation of the domestic aviation industry. This resulted in increased competition as new firms attempted to enter the industry. The most notable of these was two failed attempts by Compass to succeed in the market and gain market share by savagely cutting prices. Its major competitor, Ansett Australia, collapsed in 2001 resulting in QANTAS…

Words 9687 - Pages 39

Managing Information Technology (7th Edition) Essay

on the Next Steps for a VoIP Supplier CASE STUDY I-3 The VoIP Adoption at Butler University CASE STUDY I-4 Supporting Mobile Health Clinics: The Children’s Health Fund of New York City CASE STUDY I-5 Data Governance at InsuraCorp CASE STUDY I-6 H.H. Gregg’s Appliances, Inc.: Deciding on a New Information Technology Platform CASE STUDY I-7 Midsouth Chamber of Commerce (B): Cleaning Up an Information Systems Debacle CASE STUDY…

Words 239873 - Pages 960

Phd Comprehensive Exam. in Leadership Essay

Comprehensive Examination Written Responses Presented in Partial Fulfillment Of the Requirements for the Degree Doctor of Philosophy by George E. Anderson III Leadership School of Business and Technology Capella University QUESTION 1 The mixed method has recently become a popular method of research. Analyze and compare the mixed method, qualitative and quantitative research methods. Evaluate the effectiveness of each as a valid method of research on models of military…

Words 15025 - Pages 61

Essay about An Introduction to Hydrophonics and Controlled Environment Agriculture

Introduction to Hydroponics and Controlled Environment Agriculture by Patricia A. Rorabaugh, Ph.D. University of Arizona Controlled Environment Agriculture Center 1951 E. Roger Road Tucson, AZ 85719 Revised December, 2012 TABLE OF CONTENTS CHAPTER 1: Controlled Environment Agriculture and Hydroponics: Past, Present and Future The Plant How to grow greenhouse crops Plant Protection: Insects and Diseases Basic Principals of Hydroponics Transplant Production Pollination, Fertilization and Bee…

Words 40128 - Pages 161