Selfridges Essay

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Selfridges
A full-range department store chain with a burgeoning online presence. The London Oxford
Street store once boasted the world’s largest shoe department at 35,000 sq. ft. Harrods has now stolen this record with its 42,000 sq. ft. footwear department. Brands: A large range of brands from the broad mass market – a pair of Levi’s jeans costs £70, through to premium and luxury – a Balmain pair of jeans lists at
£1,350. Selfridges has its own-brands, which are limited to food and homewares. The only own-brand fashion offerings are tied in to seasonal campaigns.
Pricing: Selfridges operates at the upper end of the mass market into luxury brands. The store sticks by its original founder’s vow that ‘no matter your budget, you will find something …show more content…
Although the brand makes much of itself as a luxury destination, it stocks leading fashion brands alongside more accessible everyday labels. Its flagship store sits on Sloane
Street.
Brands: It has a vast range of brands, with around
450 in the women’s category alone. These include luxury and cutting-edge brands, from Prada to Alexa
Chung, as well as premium mass-market brands such as Karen Walker and Whistles. There are plans to develop an own-brand range, currently own-brands appear mainly in the beauty and food departments.
Pricing: Mid- to high-end price points. Its most expensive pair of jeans are just short of £900 while the least expensive come in at around £150.
High-end department store specialising in luxury retail. Also operates smaller airport stores across the world. A full-range department store with seven floors, ranging from homewares to beauty to food.
The store has recently invested heavily in increasing its fashion offering.
Brands: The store carries mostly branded products and fosters close ties with the likes of Chanel, Prada and Dior. Own-branded items feature the Harrods logo prominently and are designed primarily for the tourist trade.
Pricing: Harrods offers high-end retail to the
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