Essay about Sense and Stradivarius

Submitted By ElenaParis
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Pages: 9
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BRIEF OF STRADIVARIUS
The women's fashion brand Stradivarius was acquired in 1999 by Inditex Group, one of the leading fashion retailers in the world with eight commercial formats (Zara, Massimo Dutti, Pull & Bear, Bershka, Stradivarius, Oysho, Zara Home and Uterque) and more than 5,000 stores in 82 markets. Stradivarius is present in 49 countries with a network of 820 stores.
Inditex was founded by Amancio Ortega in 1975, Inditex opened its first store (ZARA) in downtown La Coruña, Galicia, Spain. The store proved to be a success in the early 1980s, and Ortega began opening more stores throughout Spain.
It was only in 1988, when Inditex decided to venture into the international market. This was spurred by Portuguese youths crossing the border into Spain to shop in Zara. Hence, Zara responded by opening its first store in Oporto, Portugal. The expansion strategy proved to be a success. Subsequently, new stores popped up in New York (1989) and Paris (1990), the fashion capitals of the world. Since then, more stores have opened globally to a standing of 5.000 stores. Inditex Company has become an icon for Spanish fashion.
The Inditex group currently boasts revenue of 13.79 billion euros (2012), with profits standing strong at 1.932 billion euros (2012).
Stradivarius is a brand that reflects a way to feel young fashion, bringing to the customers the latest trends in designs, fabrics and accessories.
Stradivarius collections are aimed at young people between 15 and 35 years with a dynamic character who want to wear the latest fashion: choose what they like about each trend and combining it to create their own unique style.
The commercial offer is constantly renewed, as in all brands of the Inditex Group.
The stores are located in the best shopping areas, they have large spaces and nice music, where customers have a warm and friendly atmosphere.
The essence of Stradivarius is that fashion is a constantly moving which essence the glamor and style that every woman wants to possess.
The Stradivarius spirit is feminine, fresh and creative. Stradivarius is the dream and fantasy of a real world and aims to bewitch his audience through his designs. Stradivarius is catwalk trend that is perfectly suited to the daily needs of their clients.
Providing the opportunity to interpret fashion your way and encouraging your audience to use their imagination to combine their collections, find women fill the street radiating a unique and personal style. With the aim of every woman want to acquire its own style, Stradivarius offers a wide range of fashion collections and accessories. Its creations are inspired by the world today and follow the latest trends.
Performing a thorough analysis of the demand for street collections and providing a touch of fantasy, the product gets closer to the needs of each client cabinet. Stradivarius cares designs, fabrics and accessories for the girl who is moved by the actual and know where to get it.

WHAT IS PERCEPTION
Perception is the process through which a person forms an opinion about the various stimuli we receives from his sensory organs. In marketing, perception is concerned with understanding how the consumer views a product or service. The five senses of a person help him in this process. The marketer uses various props to stimulate the consumer, that is, through the use of colors, sound, touch, taste, or smell, to observe the product.

The marketer must distinguish his message from the competitor's message. This is when Just Noticeable difference (JND) (Just Noticeable Difference (j.n.d.) or Differential Threshold is the minimal difference that can be detected between two stimuli. (McGill and Goldberg, 1968),comes to their aid. JND is the minimum difference that the consumer can detect between two stimuli he receives. It helps the consumer to distinguish changes in prices among purchase alternatives. Marketers thus use stimuli to grab customers' attention and most often these
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