Aneisha Brant
January 27, 2017
English 102-9
Dr.Root
Got Milk? The National Milk Mustache “Got Milk?” campaign promotes the key of having milk in your diet. Did you know that the national dietary calls for three glasses of milk a day for adults of all ages? Drinking anywhere from three- four glasses of milk will meet your body needs of calcium. This advertisement uses Serena Williams with a milk mustache to gain the attention of the audience, someone who is well known. The National Milk Mustache makes use of rhetoric to gain the audience’s attention to their “Got Milk?” campaign; the feeling attracted here is humorous because their imagery is amusing to a viewer. The advertisement’s purpose is to inform and interest the audience’s necessities and feelings by use of text and imagery. In the advertisement, Serena Williams a familiar sportsman is holding an hourglass shaped glass of milk. This ad targets viewers who have a prime concern on physical health and appeal. The text presented “Milk your diet. Lose weight! 240z. /24 hours.” gives an intense connection between milk and weight loss. The line represents the figure of a woman’s body. Serena’s known as a “Leaning Machine “by…show more content… The slender and curvy line that runs in between the text shows the physical outcome of losing weight and transforming into a “Lean Machine.” Serena’s message here is persuading the audience that consuming 24 ounces of milk a day will leave your body in correspondence to hers. In regards, to the black and white sky color scheme used in this ad you can connote here that the message is strong. The ad is dark in color, and strong in relation to athlete Williams. Both, the black and white contrast generates a graphic
