Sexualized Advertising

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According to the National Association of Anorexia Nervosa and Associated Disorders (ANAD), 69% of 5th-12th grade girls reported that magazine pictures of women influenced their idea of a “perfect body”. But if that is not enough, they also state that over 80% of 10 year old girls are AFRAID of being “fat”. With today’s societal expectations skyrocketing for women all around the U.S. and the world, it is difficult for young girls to understand the concept of positive body image and to learn what it is to truly love themselves. This in turn has begun to immensely effect the health and wellness of women all over the world. It not only seems that the concept of “perfection” has become unattainable, but also the portrayal of women in today’s advertising …show more content…
ad, and a Burger King ad. The only difference in each advertisement seemed to be the models. All the advertisements portrayed an effortlessly beautiful woman posing sexually towards the camera wearing little to no clothing. Why? Apparently, sex sells. According to a study done by UGA Today, sex is something permanently embedded in us, therefore it easily appeals to our senses. Researcher Tom Reichert points out, “…brand impressions are shaped by images in advertising… Arguable, Calvin Klein and Victoria's Secret are not much different than Hanes or Vassarette, but perception studies show those brands are perceived as ‘sexy,' and some customers want that.” Our Facebook pages, email inboxes, and other various sites are covered with these advertisements. It’s difficult to escape their presence. And, although, the ads cannot be eliminated, I believe companies should reconsider their approach to the consuming audience. These ads are negatively effecting an even larger audience of women around the …show more content…
With eating disorders and body dissatisfaction rates at an all-time high, media has caused its viewers and consumers to hit an all-time low. I suppose, even if we should not have to be moving any direction at all, it is enlightening to know there is only up from here. Society seems to have hit rock bottom. With all of the resources we have today and all of the assets we have for making things possible, we are finally using them to better the world around us. That is merely all that can be done from here. Frederick Douglass said it best, “If there is no struggle there is no
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