As previously discussed, a trait or tendency that gets denied moves into the person’s shadow, and then gets later projected on other people as a result of witch-hunting. The way this relates with typologies comes when we understand that if “your way of functioning in the world is not valued by society, your faith in your own gifts may diminish.” (Frager 9-13). This means, if someone has a trait or tendency that the society rejects, even if it is positive, the person may move it into his shadow by denying it; therefore, he can later even project it on other people and disapprove them for the characteristic, trait or gift he himself has. If deeper examined, this situation actually represents how traditions and social norms arise; people over time start considering some traits as “accepted” and others get disapproved. Moreover, as a side note, if we consider the fact that we unconsciously categorize/type people in our everyday life (“Automatic Brain…”)we can deduce where all negative typologies(and many stereotypes) come from, usually the projections of our own