Essay Shelby Shelving

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Shelby Shelving1
Shelby Shelving is a small company that manufactures two types of shelves for grocery stores. Model S is the standard model, and model LX is a heavy-duty model. Shelves are manufactured in three major steps: stamping, forming, and assembly. In the stamping stage, a large machine is used to stamp, i.e., cut, standard sheets of metal into appropriate sizes. In the forming stage, another machine bends the metal into shape. Assembly involves joining the parts with a combination of soldering and riveting. Shelby's stamping and forming machines work on both models of shelves. Separate assembly departments are used for the final stage of production.
The file Shelby.xls contains relevant data for Shelby. (See Figure 1 below.) The hours required on each machine for each unit of product are shown in the range B5:C6 of the Accounting Data sheet. For example, the production of one model S shelf requires 0.25 hour on the forming machine. Both the stamping and forming machines can operate for 800 hours each month. The model S assembly department has a monthly capacity of 1900 units.
The model LX assembly department has a monthly capacity of only 1400 units. Currently Shelby is producing and selling 400 units of model S and 1400 units of model LX per month.
Model S shelves are sold for $1800, and model LX shelves are sold for $2100. Shelby's operation is fairly small in the industry, and management at Shelby believes it cannot raise prices beyond these levels because of the competition. However, the marketing department feels that Shelby can sell as much as it can produce at these prices. The costs of production are summarized in the Accounting Data sheet.
Management at Shelby just met to discuss next month's operating plan. Although the shelves are selling well, the overall profitability of the company is a concern. The plant's engineer suggested that the current production of model S shelves be cut back. According to him, "Model S shelves are sold for $1800 per unit, but our costs are $1839. Even though we're only selling 400 units a month, we're losing money on each one. We should decrease production of model S." The controller disagreed. He said that the problem was the model S assembly department trying to absorb a large overhead with a small production volume. "The model S units are making a contribution to overhead. Even though production doesn't cover all of the fixed costs, we'd be worse off with lower production."
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