Should Graphic Designers Use Kinetic Typography?

Today’s consumers buy products based on emotions and the use of kinetic typography

has allowed Graphic Designers to target the public’s feelings. Consumers need to be attracted

and motivated enough by advertising to absorb the brand message. If they don’t cling to a piece

of the advertising pitch, they will more than likely never give a product a chance. Kinetic

typography can visually attract a consumer’s attention with movement of words along with

sound. This technique is increasingly selling more products than the older, more expensive

methods of advertising.

Kinetic typography is an art form that combines text and motion to express ideas in the

form of animation designed to accompany spoken words or music. This technique conveys a

sense of visual emotion …show more content…
These tones of expressions can range from happiness, to just a heightened level of

alertness and understanding. “It is impressive how a simple text with the right tone, pace and use

of typography can evoke emotions and help the viewer concentrate more on what’s being said

and understand it better” (Awwwards Team).

In addition to the motion added to the words to help with targeting a particular

emotion, Graphic Designers will strategically select colors that are known to affect certain

human behaviors and emotions. For example, when we see white we usually think of peace and

innocence while black creates a feeling of darkness and gloom. Colors like pink and yellow are

generally associated with joy and happiness and will be used to create that feeling. Graphic

Designers also have to take into consideration the targeted audience that will be viewing their

material because colors may symbolize something different across cultures and diversities. These

colors can be used as the background setting, for the animated words, or in combination in order

to create the desired

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Should Graphic Designers Use Kinetic Typography?

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