expressed in a population about an issue that appears to threaten the social order, individuals believe that society is going to break down unless something is done
-Some moral panics; global warming, youth and violent crimes, why2k, H1N1 viruses, Mayan theory (end of the world), rock and roll in the 60s (music in general), alcohol
-Moral entrepreneurs; individual, group, or organization, persuading society to go along with their version of morality to the general public
-Some moral entrepreneurs; MADD…
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