Sisters Sweet Shoppe

Submitted By Tom-Eddy
Words: 865
Pages: 4
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THE CAKE
WALK
Thomas Eddy, Maheer Iqbal,
Jacob Kaszubski, Nikita Patrick, and Donnelle Coldman

MEET THE OWNERS


Sisters N Sugar Sweet Shoppe



Have been open for three years



Family owned business



Everyone has their own role

OUR MISSION
“Our mission is to provide Sisters N Sugar with guidance to achieve success with their new marketing campaign, improve their profit through price evaluation, and generate a buzz within the community under their new identity.”

SWOT ANALYSIS
STRENGTHS
•Quality products
•Great customer service •Trend setting creations OPPORTUNITIES
•“Fresh” marketing ideas •Improve internet presence •Price evaluation

WEAKNESSES
•Lack of a marketing plan •Website/social media
THREATS
•Local competition

CLIENT’S WEBSITE
DONNELLE COLDMAN

FIRST IMPRESSION

FIRST
IMPRESSION

PROBLEMS

SOLUTIONS

TRENDY ITEMS

REPRESENT

WEB BUILDERS

E-COMMERCE OPTION

E-COMMERCE
NIKITA PATRICK

BASICS OF
E-COMMERCE


Financial transactions



Hosting and security



Your user interface and architecture



Marketing fees



Customer relationship management ADVANTAGES OF
E-COMMERCE


Helps with inventory



Time reduced



Pays for selected items



Flexibility

purchased, web



New opportunities

hosting and shopping



Convenience

cart


Reduced labor



Provides accuracy

SELF VS. PROFESSIONAL
Without Professional
TOTAL
COST

$614.95$3,124.95

Shopping
Carts

$29.95

Templates
Online

$0

Design Cost

$500-$3000

SSL
Certification

$70 on average Monthly
Merchant
Fees

$15-$25

With a Professional
TOTAL
COST

$300$15,000

Student/
Offshore

$10-$30/hour

Freelancer

$35$100/hour

Expert
Consultant

$50$200/hour

Company

$75$150/hour

SHIPPING RATES AND
FEES
Basic

Plus

Select

Premium

$29/a month $49/a month

$69/ a month $99/ a month

500 shipments 1,500 shipments 3,000 shipments 6,000 shipments Stores (3)

Stores (3)

Stores (5)

Unlimited

SUCCESS STORIES
FROM BAKERIES


Carlos Bakery


Business grows consistently



E-commerce profits help pay employees during Hurricane Sandy



Used e-commerce when store was closed



Used Magento e-commerce platform
(Erika 2014)



A client- a dessert bakery


Sales approached $3 million, grew over
30% in six months and e-commerce sales grew from 1.5% to 10% (sosemarketing)

SOCIAL MEDIA
JACOB KASZUBSKI

THE USE OF SOCIAL
MEDIA


Social media accounts



Utilize accounts more efficiently



Easy, cheap and effective way of marketing

THE USE OF SOCIAL
MEDIA

SOCIAL MEDIA WORKS

(Fidelman, 2013)

RESEARCH SHOWS


Facebook is the way to go



Stay connected



Generate ads, coupons and deals



Certain followers can be targeted



More time = quality results

BOOSTING

Without a boost, “your ad will only reach about
5% of your followers.” (Blashford, 2015).

EXAMPLE
FACEBOOK EXAMPLE
Amount of money spent in $2,000 a month generating coupons Average amount of redeemed coupons

5,000

Amount of money gained from each coupon

$6

Redeemed coupons

$6 x 5,000 = $30,000

Profit

$30,000 - $2,000 =
$28,000

(Blashford, 2015)

WHAT WE RECOMMEND


Post deals, specials, and coupons



Facebook: the ad generator



Target audience



The “boost” feature



Share pictures daily

FARMER’S MARKET
THOMAS EDDY

FARMER’S MARKETS

FARMER’S MARKETS

FRANKFORT & MOKENA


Applications cost $250.00
 10

x 10 Space cost $125.00

 Liability
 Health



insurance: $300.00

board license: $65.00

True farmer’s market

TINLEY PARK


Applications cost $400.00
 Liability
 Health



insurance: $300.00

board license: $65.00

Flea market

SUCCESS STORY

Bob Michael – “We had been around for 6 years unnoticed. Without the farmer’s market, we would have had to close our doors.”

SUCCESS STORY


Parmesans present day:
2

restaurants & 20+ markets

 Still

expanding

 Sales


increase 50% first year

Doubled since 2009

STRATEGIES

STRATEGIES

STRATEGIES

FINANCES
MAHEER IQBAL

BREAK–EVEN POINT
$350,000.00
Show More

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