Sex sells and that is what producers thought when they created the television sitcom Two and a Half Men. The show consists of three male characters; Charlie the social definition of what a true man is and how a real man is expected to behave. He is seen as the ideal man as he keeps his feelings to himself, is confident and would qualify as a provider as his role is that of a successful song writer and also that he provides for his brother Allan and his son. Allan his brother a feeble, more fragile version of a man. He is viewed as …show more content…
Barry Chavannes (2001) states in its most common usage socialization refers to the process whereby children from birth through adolescence, are shaped in the values, customs and behavioural norms required to live together with other adults and non adult members of society. He went on to define gender socialization as the shaping process during which those values, customs and behavioural norms that account for the sexual differentiation in adult personal identity and behaviour are …show more content…
Being promiscuous from a male's stand point is often associated with self worth which grants men status and rank and he is automatically viewed among his friends and colleagues as a "macho" man As is the case in the sitcom Charlie is not only accepted for his promiscuous behaviours by his friends but also his mother. On few occasions Charlie tries to indoctrinate his brother into his promiscuous way of life teaching him that that is the correct way to be a man reinforcing the way he should act and behave. As a result of the exposure of Charlie's hypersexual behaviours. Jake, Allan's son, begins thinking and talking like his uncle. Bandura argues that "Most human behaviour is learned observationally though modeling: from observing others, one forms an idea of how new behaviours are performed and on later occasions this coded information serves as a guide for action" (Bandura 1977) this is called the social learning theory where people learn through observing other people's behaviours. Jake through observing and what is taught to him by his uncle begins to shape his ideas of how the ideal man should behave and also taught that sexual objectification and exploitation of women is