Executive Summary………………………………………………………pg. 3
Company Background…………………………………………………….pg. 4
Introduction………………………………………………………………..pg.7
Strategic Implementation………………………………………………….pg.11
SWOT Analysis……………………………………………………………pg.12
Conclusion………………………………………………………………....pg.14
References………………………………………………………………….pg.15
Appendices…………………………………………………………………pg.16
Executive Summary
Philips Research is one of the world's largest corporate research organizations. They develop new technologies and investigate potential growth areas for Philips. Their belief is that every innovation should start with understanding the world around us. To improve the quality of people's lives, they make a point of finding out what drives them, the dilemmas they face, and how they can help them in the best possible way. (http://www.usa.philips.com/about/research/index.page)
Frans van Houten, CEO/President of Philips Corporation successor since 2011 faces similar challenges for organizational restructure to maintain the competitive advantage .when you see squiggly lines under words from your spellcheck, always find a way to eliminate the squiggly lines. The realignment of business units focused on brand recognition and innovation for domestic appliances, healthcare electronics and lightening products. The market and emerging industries as a strategy is forecasted to maintain competitiveness in the electronic industry. With a debt fee balance sheet and recent acquisitions, Philips is expected to generate double digit operational margins beginning in 2010 (Pearce & Robinson, 2009).
The strategic plan will focus on opportunities available in healthcare. A booming healthcare market and new product innovations will place the organization at a global advantage. The brand name and longevity brings strength and threats minimized as governmental regulations are strategically planned. It is my opinion that the leadership strength and cultured diversification can position them to be a global leader.
Company Background
Philips and Company was founded in 1891 in the Netherlands by Anton and Gerard Philips. The objective of the company was to manufacture carbon filament lamps. They continued to drive innovation in x-ray and radio technology making them the first in the market. As key inventions evolved over time they designed and developed such products as the radio, television, and medical equipment devices. The organizations mission has always been simple, “Improve the quality of people’s lives through timely introduction of meaningful innovations” (Pearce & Robinson, 2009. p.#).
Putting people right in the center of things will enable the company to achieve desirable results in the near future. Philips has always operated on a set of General Business Principles that govern the organization’s business decisions and actions as a whole. Phillips consolidates fundamental principles for all organizational activities which are based on business integrity, fair trade, non-discrimination and equal opportunity. The leadership teams consist of the following: Board of Management, Group Management Committee, and Supervisory Board. Each leadership group has their own set of internal and external analysis to ensure organizational responsiveness (Philips.com).
The Board of Management is responsible for the creation of strategies that manage the internal and external changes and challenges. Healthcare activities and services has been part of the Philips business portfolio since 1895. In 2007 Philips annual report focused on employee recognition, supplier performance, speed to market, and quality performance through patient and provider relationships. For example, in 2008 Philips reported employee engagement and leadership up 68 percent from 63 percent in 2007. The acquisitions of Respironics, VISICU, Inc., TOMCAT Systems improved speed-to-market resulting in 6 percent increase. The results are