Magazines: The magazine advertisement for Smucker’s Breakfastables will show the brand and product. This advertisement will also show the available retailers where the product can be purchased. It will have bright colors to draw the consumer’s eye, but will not be cluttered to make the consumer not want to read it. The ad will give the consumer a coupon to bring in new customers and give people a push to try the new product. The ad will also display a short statement and the product motto. Billboards: When looking at the billboard it will show the brand and the product. It will be bold and give lots of information in only a few words that can be caught in passing. It will show the retailers where the product can be bought. This
