Snapchat Research Paper

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A trend currently being talked about in the social space is the number of mergers that are currently taking place. Snapchat has partnered up with Square to create ‘Snapcash’. It enables snapchatters to exchange money with the chat feature of Snapchat. Users just need to link their debit / credit cards with the Snapchat application, they can send snapcash to any of their friends who are eligible to receive snapcash, by typing a dollar sign and an amount, eg $10, and hitting the green button, which will send money to the recipients back account. Square stored the credit card details and processes all payments. As our world is becoming more reliant on technology and developing new ways of doing things companies must adapt their technology to try and meet peoples needs which is exactly what Snapchat have done. They have made payments faster and more fun. …show more content…
Users can send and receive snaps to each other within seconds, no matter where they are in the world. Once a user opens your snap you can see that they have opened it with having to refresh the page. If a friend is writing to you on snapchat, you will receive a notification telling you they are currently writing, before they even decide the send their message. It is this kind of instant recognition and real time updates that makes Snapchat separate itself from other companies. Snapchat have also released a new feature in the past few months, it’s its own version of FaceTime. Users simply have to swipe right into any of their friends chat section. If we are both available the yellow button will turn blue, therefore relying on a user active presence. We both simply have to keep the blue button pressed and the video chat feature will begin. Ours faces will appear on each other’s screens in real time and we can have a

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