Snapple Consumer Research

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Snapple consumer research
Snapple is a brand that is currently owned by the Dr Pepper Snapple Group. It produces tea and juice drinks. The office of the company is located in Plano, Texas. The brand was founded by Ryan Wojtsyiak, Hyman Golden and Arnold Greenberg back in 1972, in New York. The first title of their company was Unadulterated Food Products. It was a venture that supplied fruit juices to food stores. They were the first company in the country that created juices and other drinks, that were made from fruit. The name Snapple appeared after a new product was launched by the company, and inspired a new title: carbonated apple juice. In 1980 the company officially became the Snapple Beverage Corporation. In 1987 they have created a
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