Micro world- influences who you are (e.g. peers, family)
Macro World- also influences us but is not in your immediate surroundings (media, government)
Personal experience- has influence on who you are
Public knowledge- we get from media, libraries
Social – Cultural Research (8 steps)
1. Clearly define your topic or question. Try to be as specific as possible.
2. Start planning – manageable sections (set yourself achievable targets)
3. Start reading secondary research (not done by you)
4. Choose your methodologies(e.g. interview, questionnaire)
5. Collect results – relevant facts
6. Organise, Analyse, Interpret the results.
7. Evaluation of your methodologies
8. Present your findings
Five primary research methodologies:
Questionnaire
Interview
Observations
Contact group
Statical analysis
Quantitative and quantitative data:
Quantitative data- quantity (graph, can compare results)
Qualitative data – Quality (can’t be graphed)
Questionnaire-:
Close- ended: yes/no questions, tick boxes, quantitative
Open ended: why (qualitative)
Scale: Likert Scale
Recall:
Micro world- influences who you are (e.g. peers, family)
Macro World- also influences us but is not in your immediate surroundings (media, government)
Personal experience- has influence on who you are
Public knowledge- we get from media, libraries
Social – Cultural Research (8 steps)
9. Clearly define your topic or question. Try to be as specific as possible.
10. Start planning – manageable sections (set yourself achievable targets)
11. Start reading secondary research (not done by you)
12. Choose your methodologies(e.g. interview, questionnaire)
13. Collect results – relevant facts
14. Organise, Analyse, Interpret the results.
15. Evaluation of your methodologies
16. Present your findings
Five primary research methodologies:
Questionnaire
Interview
Observations
Contact group
Statical analysis
Quantitative and quantitative data:
Quantitative data- quantity (graph, can compare results)
Qualitative data – Quality (can’t be graphed)
Questionnaire-:
Close- ended: yes/no questions, tick boxes, quantitative
Open ended: why (qualitative)
Scale: Likert Scale
Recall:
Micro world- influences who you are (e.g. peers, family)
Macro World- also influences us but is not in your immediate surroundings (media, government)
Personal experience- has influence on who you are
Public knowledge- we get from media, libraries
Social – Cultural Research (8 steps)
17. Clearly define your topic or question. Try to be as specific as possible.
18. Start planning – manageable sections (set yourself achievable targets)
19. Start reading secondary research (not done by you)
20. Choose your methodologies(e.g. interview, questionnaire)
21. Collect results – relevant facts
22. Organise, Analyse, Interpret the results.
23. Evaluation of your methodologies
24. Present your findings
Five primary research methodologies:
Questionnaire
Interview
Observations
Contact group
Statical analysis
Quantitative and quantitative data:
Quantitative data- quantity (graph, can compare results)
Qualitative data – Quality (can’t be graphed)
Questionnaire-:
Close- ended: yes/no questions, tick boxes, quantitative
Open ended: why (qualitative)
Scale: Likert Scale
Recall:
Micro world- influences who you are (e.g. peers, family)
Macro World- also influences us but is not in your immediate surroundings (media, government)
Personal experience- has influence on who you are
Public knowledge- we get from media, libraries
Social –