Social Media Case Summary

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1. Toni thinks that her employer will soon go out of business and occasionally posts messages about her employer's financial situation on her Facebook page. Has Toni violated her company's social media policy? If yes, which of the 12 items listed in the policy apply? If no, why not?

Toni has violated the Ownership of the company’s social media policy (paragraph 4). She had to identify herself and clearly state that her posting was her own and did not represent the opinions of the company on her Facebook page.
In addition, she may have violated the Facebook’s policy as well. Facebook prohibits to share individual’s financial status without he/her approval. The Terms of Service of the company’s policy (paragraph 7) could apply in this case. …show more content…
5. Mark, a designated social media employee, posted a message about a new consulting service that is currently available on the company's Facebook page. In order to boost the credibility of the consulting services, Mark included a list of clients currently using the service. Did Mark violate the social media policy? If yes, which items apply? If not, why not?

Mark may violate the Confidentiality of the social media policy (paragraph 3). The policy prohibits posting clients’ name without their approval.

6. Alec, an IT department programmer who is not a designated social media employee, posted a position availability message on his personal Facebook page. He described the position and the education and experience that the ideal candidate would need to have to apply for the position. He praised his employer's work ethic, work atmosphere, insurance coverage, and vacation policy. He clearly stated that the remarks were based on his own opinion and not that of his employer. Did Alec violate the social media policy? If yes, which items apply? If not, why

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