You will submit a social media plan that includes:
1) Overall goal: to properly advertise each and every bear giving them plenty of time to even “sell themselves.”
2) Measurable (SMART) objective(s): when the launch of the smurf bear begins, the store of the future will sell out in a matter of 4 weeks being measured by taking inventory of each individual store.
3) Social media strategy/strategies to achieve objectives: start of by putting g slow reminders on social networks and as the launch day comes closer, start advertising via Facebook, twitter, infomercials multiple times a day, while in order to achieve the objective, it’s going to be important to be putting on social media information about the launch day for the smurfs and what else will be coming in stores along with the launch of the smurf & smurfette bear.
4) 2-week tactical schedule Week 1 | | Monday | Tuesday | Wednesday | Thursday | Friday | Saturday | Sunday | | FB | New post 1pm | New promo post 3pm | New post 7pm | New promo post 5pm | New post 3 pm | New posts at 2 and 5pm | New posts at 1 and 6pm | | Twitter | New tweet 1,3,7pm | Free giveaway at 4pm | New tweet 1,3,7pm | Free giveaway at 4pm | New tweet 1,3,7pm | Tweeting contest all day | Tweeting contest all day | | Blog | | Blog at 4pm | | Blog at 6pm | | Blog from 4-7pm | Blog from 1-4pm | | Website | Update at 12am | | | Update at 12am | | | | Week 2 | | Monday | Tuesday | Wednesday | Thursday | Friday | Saturday | Sunday | | FB | New post 6pm | New promo post 12pm | New post 7pm | New promo post 5pm | New post 3 pm | New posts at 2 and 5pm | New posts at 1 and 6pm | | Twitter | New tweet 1,3,7pm | Free giveaway at 4pm | New tweet 1,3,7pm | Free giveaway at 4pm | New tweet 1,3,7pm | Tweeting contest all day | Tweeting contest all day | | Blog | | Blog at 4pm | | Blog at 6pm | | Blog from 4-7pm | Blog from 1-4pm | | Website | Update at 12am | | | Update at 12am | | | |
