This article appeared at the height of the Twitter-mania craze created by the U.S. media. The author describes the evolution of both his own feelings about Twitter from initial skepticism to rapid appreciation and eventual fascination. The fascination is not with the simple Twitter software, but with the innovative ways in which it has been adapted and so widely adopted. This innovation is pointed to as evidence that the U.S. is still a leader in terms of influencing global lifestyles.