Sodastream Case

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According to the case, SodaStream International has taken a completely different approach from traditional Carbonated Soft Drink (CSD) companies, such as Coca-Cola Co., PepsiCo., Dr. Pepper Snapple Group, Cott Corp, and National Beverage. The new way of making soda at home generated a constant source of income and helped overcome economic and environmental challenges. The new approach SodaStream used was a threat to traditional CSD industry. However, huge competition between Coca-Cola and PepsiCo existed long before SodaStream appeared in CSD market.
As a consumer point of view, competition is good for society because more suppliers would allow society to attain lower prices and higher quality products causing bargaining power and benefiting
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