The University of Southern Queensland (2018b) was established in 1992 and offers ‘...flexible and supportive...’ tertiary education, both on-campus and online. The university is branded with the slogan: ‘Become More’ (University of Southern Queensland 2018b), and boasts that it is the best Queensland university for full-time graduate employment (Good Universities Guide, cited in University of Southern Queensland 2018b). It has over 27,000 students, across over 700 courses, and strives to educate and create ‘...graduates who excel in the workplace and develop as leaders.’ (University of Southern Queensland 2018b).
The product is The University of Southern Queensland’s Advertising major, which is part of its Bachelor of Communication and Media…show more content… The University of Southern Queensland (201b8) contents that its Advertising major will teach ‘...how to plan, pitch and implement an advertising campaign’ and the development of ‘...expertise across a range of media in both traditional and digital platforms, with a particular focus on social media’. Additionally, the staff teaching the Advertising major ‘...have industry experience as well as academic credentials’ (University of Southern Queensland 2018b). The Advertising major can be studied alongside other subjects, including ‘...Marketing, PR, Journalism, Communication and Media or Creative Writing’ (University of Southern Queensland…show more content… 60). The second scene in the advertisement depicts Dasie in her home, surrounded by study material and food, while she explains that the University of Southern Queensland is flexible and supportive and enables learning that can be done when you want and how you want. The visual depiction reinforces the dialogue, as Dasie is in studying the Advertising major when and how she wants. The sixth scene depicts Dasie at her laptop; directly addressing the camera about the University of Southern Queensland's start dates and getting started, while the website address fades into the middle of the screen. In combination, the visual reinforces the dialogue that starting the Advertising major is straightforward and can be done on the computer the target audience is currently watching the advertisement on. The final scene of the advertisement, which features Dasie entering the University of Southern Queensland’s Toowoomba campus is a visual metaphor of the target audience relating to Dasie and seeing themselves entering the
