Safety measures
For southwest, safety of customers and employees is number one priority
Southwest supports the culture that identifies risks to the operation and workplace
Southwest proactively deals with these issues before they become injuries accident
To accomplish this foal the following company policies are established: All employees are responsible to comply with all governmental safety regulations and guidelines Employees are responsible to follow company policies and procedures Encourages proactive reporting culture, no disciplinary action against any employee for reporting a safety occurrence
4P of southwest
Product
Main product of southwest airline is its air transportation to the passengers with in the US. It does not offer direct flights to the locations outside the United States.
A southwest airline claims that it offers tickets to the passenger with lower cost than any other company in the US.
Services it offers as a part of its main service include snack packs and soft drinks and WI-FI internet connectivityPrice
Southwest airline uses two basic pricing strategies. First one in variable or dynamic pricing and other one is cost leadership or low pricing. Prices are different for children and senior citizens
Also southwest airlines will give a discount if you purchase tickets in advance for about three weeks, people who are traveling for fun are elastic demand for the company. They need low prices
On the other hand, people traveling for work and business are the inelastic demand. They need to be priced accordingly
That is why southwest airline is carrying above mentioned pricing strategies so that it can charge prices according to peoples,
