Spirit Airlines Public Relations

Words: 440

Pages: 2

Spirit Airlines is widely regarded as America’s most hated airline company. It is known for hidden fees, the mistreatment of baggage and poor in-flight service quality. While all of these problems certainly stem from the people who are internally in charge as well as those who are part of the flight staff, the public relations department are the ones who must deal with all the public criticism. What is a public relations expert to do when they are facing so much adversity and it is their job to give the company a good reputation in the eyes of consumers? For Spirit Airlines, there was only one answer. Embrace the hate and turn it into a chance for people to receive free air miles. That is exactly what the “Hate Thousand Miles” campaign sought

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