At end of the day customer satisfaction is much more important if suppose customer is not happy with their service from next time onwards he won’t enter their hotel. If the customer is happy with their service he would not be concerned with paying extra money for high quality of service. Examples: The Marriot Hotels group contribute to natural disasters around the globe. They are trying to built an image in front of the customers that they are caring for every kind of person. Keeping such an attitude towards work they are climbing the ladder of success. They are easily their repeated booking. McDonalds is trying to serve their guest as quick as possible but they are not at all caring of the quality .They are trying to force their employees to make it done as soon as they take the order. If such thing goes on their would be fight between employer and employee .And at the end of the day employee will not turn on to his work. That will create bad impression about McDonalds and no employee will be willing to work under such extreme conditions. Hotel Intercontinental are charging there guest 5 star hotel tariff but they are lacking in the services. They are not at all bothered about service which they are providing the guest. There main Moto is to earn as much profit as they can .Hotel Intercontinental is franchising Lalit Hotel so that Intercontinental can earn little bit of profit and Lalit as well .At end Intercontinental is spoiling its brand