Should St Giles Hospice Bookshop Mere Green specialise or diversify its product range to maximise profit?
Name: Duncan Bissell
Candidate Number: 002444-0022
Research Proposal word count: 472 words
Research Proposal
Research Question
Should St Giles Hospice Bookshop Mere Green specialise or diversify its product range to maximise profit?
Theoretical Framework
Rationale:
I have chosen to look at St Giles Hospice Bookshop Mere Green trends in profit margins in relation to specifically its sales from different products. As they are a charity bookshop, they are almost entirely reliant on donations whilst already specialising in books. Although this could already be considered rather specialised, it would be predicted that different genres would vary in popularity. As such, a focus on fewer genres could yield more profit. Whilst an entire product differentiation might be needed dependent on trends in the popularity of paper compared to electronic books.
Areas of the syllabus:
Section 3: Accounts and Finance: 3.5 – Final Accounts 3.6 – Ratio Analysis
Section 4: Marketing 4.3 – Product
Methodology…show more content… On a larger scale, employing over 400 people, its aims include “to become the preferred provider - whether alone or with others – of the care and support of anyone in our locality affected by death or dying,” “to develop an in-patient facility…[for] the care of those with the most complex clinical needs at the end of life,” “to develop and promote the nationally regarded lymphoedema service for children and adults to ensure the continued availability of the highest possible quality of lymphoedema care” and “to extend our community engagement to promote more open discussion of matters relating to death and dying within the communities [they] serve”
