with psychologists — including Paul
Andreassen, Daniel Kahneman, and Amos Tversky — at the
Russell Sage Foundation in New York. Five or six years
later, the National Bureau of Economic Research began
organizing semi-annual meetings. From its beginnings as a
fringe movement, behavioral finance moved to a middle-ofthe-road movement, with spillover effects on marketing,
management, experimental economics, game theory, political
science and law. Now behavioral finance is poised to replace
neoclassical…
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