Again, we already have a bunch of portable cups at home so she thought of it as a regular cup. After a while of her using it, I asked her to review her experience with the cup. Most of what she said was really about how it was kinda too big and it didn’t keep her water that cold. Let’s just say she wasn’t in love with it, it was honestly just your average portable cup. After getting her opinion, I started thinking about what was so special about Stanley cups.
Here is a little background research I did on Stanley. The Stanley cup was first invented in 1913, by a man named William Stanley Jr. Stanley was on a mission to keep his coffee hot all day while he was working. According to the Stanley website, he applied some of the theories he learned while developing transformers to create an all-steel, double-wall vacuum bottle — and he put his family name on it. The first Stanley cups looked like tall thermos cups that came in the colors green and grey with the Stanley logo on the front. I provided a photo …show more content…
Mimetic desire is one term that I could connect with Stanley Cups. Mimetic desire is basically when you want something because someone else has it. It makes perfect sense in this case because we are in a time of influence, and on social media we see many celebrities and influencers use a product and promote it and then all of a sudden the item is sold out everywhere. There was also another term I connected with, which is something I haven’t heard before, but it’s called conspicuous consumption. This is when you buy something simply to display your wealth or social status. I’ve already talked about the expensive limited edition cups, but also to add on that I’ve seen people have several Stanley cups. One of the reasons I found this is because it’s popular to match your outfit with your cup. Another meaning of this term is when a person decides to spend thousands of dollars on a luxury item instead of purchasing a cheaper item that has the same functionality. That term is extremely true though because remember when I said I have several different cups at home, yeah I use these other cups they’re called yeti and rtic. Now to me personally they do the same results they can keep my water cold for days and looking at it, both cups come in many different colors. Now their prices are the same as Stanley or sometimes extremely cheaper but that depends on