Staples Case Essay

Words: 7737
Pages: 31
Open Document
Table of Content

Page(s)

Executive Summary............................................................................................ Background ● ● Development and Growth....................................................................... Current Information.................................................................................

2

4 7 11 15 17 19 24 30 31

SWOT Analysis.................................................................................................... PEST Analysis..................................................................................................... Corporate Level Strategy.................................................................................... Business Level …show more content…
Tom Stemberg hired a former teaching assistant from Harvard to do basic market research on the industry and validate the market at a cost of $20,000.The research revealed that not only was he entering a $100 billion market but the market was expanding at 15% per year. Formulating the idea was next on Stemberg agenda, he sought information on manufacturers and wholesalers and ways he could capitalize on genuine discounts. Next he assembled a team of people he knew who was experienced in various areas of management and whom he convinced to give up secure jobs, high salaries and annual bonuses for a 2% share in the company. Refining the concept, the team secured a $4.5 million from Bain Venture Capital and other investors, the team also convinced manufacturers to buy into the idea to supply them and circumvent distributors to they agreed.

4

The quest for suitable location was challenging due high price and location size, however Staples settled for a location within a site of a housing project where past retailers had failed.

Development and Growth Business started slow and the $42 million three year target seemed like a myth, Todd Krasnow who was in charge of marketing tried desperately to bribe customers to get them in the store even sending $25 to thirty five office managers inviting them shop and give feedback, business increased and by 1987 Staples stores increased to 3 with a projection of twenty by the end of 1988, mid
Show More

Related Documents: Staples Case Essay

Essay on Staples Case

Donald Tiffany Retail Marketing Staples Case 1. Staples have undoubtedly created a successful multichannel strategy in their sales process. They have done such a good job at creating one from their efforts in combining their existing experience, extensive distribution infrastructure, and customer service expertise with web-based information technology. By the use of these multichannel outlets, Staples has found that a customer that would use 2 channels would spend double the amount on supplies…

Words 644 - Pages 3

Staples Case Critique Essay

Staples Case Analysis Critique 1. What is Staple’s competitive advantage in the online marketplace? The critique team agrees that Staples.com’s competitive advantage in the online marketplace is Staples’ brand name. The analysis team correctly points out that 75% of the market is being served by generic retailers, so that Staples.com can use Staples’ brand name to better reach into that portion of the market. Staples has an established customer network under its brand name from which Staples…

Words 1487 - Pages 6

Essay about Analysis Final 1

Rahliat Animashaun English 1102-20353 Dr. Debora Stefani 23 Feb. 2015 “Letter From Birmingham Jail” by Martin Luther King; “White Power, Black Crime, and Racial Politics by Robert Staples: Analysis It is easy to fall into the hyperbole when discussing Dr. Martin Luther King’s “Letter from Birmingham Jail,” and one can see the virtues that encourage that hyperbole almost right away when first reading it, even ignoring its great influence throughout decades and the world. The letter is a masterpiece…

Words 2349 - Pages 10

Black Men Stereotypes

suffering injustices. Brent Staples says, “black men are often in danger of being harmed or victimized because of society’s perception of them…” The media portrays the average black male as someone you should be afraid of. Some say that all races, including white people, are equally targeted by police, and other citizens. There are many situations that can prove that claim to be false. One common stereotype of a black male is someone who is up to no good. One of the cases that stands out is that of…

Words 829 - Pages 4

Staples SCM 2 Essay

1991, Staples led the office superstore market explosion throughout the 1980s and 1990s. Staples' approximately 50,000 employees have served individual customers and businesses ranging from home-based entities to Fortune®500 companies in 27 countries. The company operates more than 2,000 office superstores and also serves its customers through mail order catalog, e-commerce, and contract businesses. Its strategy of making it easy for customers to buy the products they need has fueled Staples’ highly…

Words 2168 - Pages 9

Brent Staples 'Black Men And Public Spaces'

In “Black Men and Public Spaces” by Brent Staples, he describes how it’s like to be thought of as a criminal just because he has dark skin. Staples states how his first casualty was a well-dressed white woman in Chicago, who started jogging to get away from him. He then starts to realize the inheritance he has come into being a black man in urban America where fear and guns could lead to his death. Next, Staples describes how women always fear the worst of him and prepare themselves as if they are…

Words 263 - Pages 2

Brent Staples Why Colleges Shower Their Students With A's

of Peaceful Minds, Brent Staples of why Colleges Shower Their Students with A's, David Broks of Gender Gap and Jennifer Britz of the deans daughter gets a thin envelope. In “Why Colleges Shower Their Students with A's,” Brent Staples argues that all college students are receiving high marks they don't deserve. He warns that if this continues, “diplomas will become weaker and more ornamental as the years go by.” (392). But grade inflation is certainly not the threat Staples claims. In fact, there are…

Words 263 - Pages 2

Latin Woman Stereotypes

conclusion on what should be done. While another thing to keep in mind is their gender, Cofer is a Puerto Rican woman while Staples a black man. Both have had much time to learn and reflect on these events in their lives. Also, both of these essays speak about the many stereotypes associated with appearances, but they fail to mention how other races are affected as well…

Words 906 - Pages 4

Dannon Case Analysis Essay

Dannon Case Study Analysis 2013 Dannon Case Study Analysis 2013 CONTENTS EXECUTIVE SUMMARY 2 PROBLEM STATEMENT 3 DATA ANALYSIS 3 KEY DECISION CRITERIA 4 ALTERNATIVE ANALYSIS 4 RECOMMENDATIONS 6 ACTION AND IMPLEMENTATION PLAN 8 Executive Summary In 2007 and 2008, Dannon, the #2 yogurt provider, was losing valuable market share to its top competitor Yoplait. Despite the growth opportunity in the domestic U.S. yogurt…

Words 2101 - Pages 9

Under The Persimmon Tree Essay

(AGG) Post-traumatic stress disorder, or PTSD, is a mental illness that 7.8 percent of all Americans will experience once in their lifetime (Post). (BS-1) Post-traumatic stress disorder is accurately portrayed in the book Under the Persimmon Tree. (BS-2) The author uses these facts about post-traumatic stress disorder to create more authentic characterization and scenarios. (BS-3) This book shows just how real and dangerous life at war is, and that actual people deal with it every day, and will do…

Words 1677 - Pages 7