Starbucks Quality Audit Essay

Submitted By Ike-Nwokoye
Words: 2068
Pages: 9
Open Document
Starbucks Quality Audit

Mission & Value Statement:
Mission Statement: “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.”(Starbucks)
Value Statement: “With our partners, our coffee and our customers at our core, we live these values: Creating a culture of warmth and belonging, where everyone is welcome.
Acting with courage, challenging the status quo and finding new ways to grow our company and each other. Being present, connecting with transparency, dignity and respect. Delivering our very best in all we do, holding ourselves accountable for results.
We are performance driven, through the lens of humanity.”(Starbucks)
Background
Founded in Seattle, Washington Starbucks has become the world’s most recognized coffee chain. The coffee giant started as a business venture taken by Jerry Baldwin, Zev Siegl, and Gordon Bowker, in 1987. Originally an exclusive coffee bean and coffee accessory retailer, the company’s early days were modest with only a few stores around the Seattle area. But within 10 years Starbucks became one of the major sellers of coffee making appliances despite retail size, even out selling large retailers like Sears, Their demand for coffee makers caught the attention one of their supplier’s director of sales, Howard Schultz, who was compelled to visit this small roaster. From his first visit in 1981, Schultz knew he was at home “When I walked in this store for the first time—I know this sounds really hokey—I knew I was home”, and from that day, started the transformation from tiny coffee roaster to the largest coffee retailer today.

Leadership from the Top According to Good-to-Great Starbucks’ CEO would be described as a level-5 leader. One year after his first visit to Seattle Howard Schultz was hired as the director of retail operations and marketing. He was in enamored with the company, always looking for new ways to increase sales with new products and services. After a prophetic trip to Italy he “saw something. Not only the romance of coffee, but ... a sense of community. And the connection that people had to coffee—the place and one another”(Schultz) that would deviate from the Starbucks the original owners envisioned. After a brief departure from the company, Schultz returned with intent to purchase and personally lead Starbucks. Every aspect about the company is modeled with a sense community at its core. The company follows a traditional organizational structure, but the interaction between levels of management and employees is where “leadership from the top” is instantly observable. The CEO and other executives are located in Seattle where all strategic level decisions are made, but the regional and store managers are annually invited to leadership events recognizing superb performance and update on the near future for the company. Trust is also high among the top executives and lower level management. When the company was close to insolence in 2008 Schultz returned to the CEO position after retiring in 2000. He called an emergency meeting where he personally spent $33 million dollars to bring 11 thousand store managers from restaurants across the globe. Schultz had a decision to make, pretend business is rosy and motivate without out being fully transparent, or tell the whole truth about how dire Starbucks’ situation. He chose to be completely transparent trusting his mangers were capable of handling the challenge with all the cards on the table.
Everyone is Involved Starbucks is one of the few places I’ve worked where I felt like a real part of the entire company not just the restaurant. For one all employees refer to each other as “partners” not something like barista, it seems trivial but it creates a sense of equality between the different barista levels and managers which are only formal titles. There were team meetings at least once a month, where the store manager discussed sales, initiatives, and most importantly,
Show More

Related Documents: Starbucks Quality Audit Essay

Essay on SM Assignment 2 Starbucks Copy

retailer, Starbucks first opened in 1971 with a single store in Seattle’s Pike Place Market. As of July 1, 2012, they had 17,651 retail stores in 60 countries. This report will look at Starbucks organizational goals; current and past business strategies; relevant functional strategy and how they link to the effectiveness of their business/competitive strategy; various risk management issues; and the role the Board of Directors plays in relation to risk management. Discussion Starbucks Strategic…

Words 1117 - Pages 5

Ethics Program and Monitoring System v1 Essay

of Ethics and Code of Business Conduct Grand Canyon University Business Ethics BUS-604 December 23, 2009 Abstract Phatax Incorporated is a leading manufacturer and distributor of diagnostic medical equipment. We are known for bringing quality products and quality service to our customers. In light of recent scandals such as the collapse of Arthur Andersen, Enron and WorldCom we are very interested in developing and Ethics Program. Many of these companies failed because of a lack of communication…

Words 2624 - Pages 11

Starbucks Financial Statement Analysis Essay

Starbucks Financial Statement Analysis 09/08/2011 [pic] Starbucks Financial Statement Analysis The intent of this paper is to research and analyze the financial statement of Starbucks, a locally originated (yet global) publicly traded, Pacific Northwest Company. Resources used are the 2010 10-K, the DataMonitor company profile, Mint Global, and the NetAdvantage Corporate Social Responsibility reports, as well as several cited online resources. Company Overview Starbucks Corporation…

Words 3264 - Pages 14

Marketing report on Starbucks Essay

Starbucks – Marketing Audit Table of Contents Starbucks Marketing Audit 3 Executive Summary 3 Environmental Aspects 4 Demographics. 5 The growth rate of the US has been between 1.10% and .90% from 1999-2003. The market demands are constantly increasing. Their unique approach to expansion goes beyond the traditionally accepted methods. Starbucks has broken the rules and set a new standard amongst its competitors. Starbucks primarily chooses to focus…

Words 6991 - Pages 28

Essay Starbucks - Marketing Plan

Starbucks: Marketing Plan A Market Analysis Mission Statement and Objectives: Starbucks advertises two essential mission statements. First and foremost, it strives to “establish [ourselves] as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while [we] grow(s).” (Starbucks) Reflective of its mission, Starbucks bases its strategic campaign and communications on six indispensable philosophies; structuring a pleasant work environment in…

Words 5761 - Pages 24

Essay on PP Marketing Research 1

Chapter 6 International marketing research Learning objectives After studying this chapter you should be able to: •Understand how to formulate a high-quality research problem definition •Work with secondary international marketing research •Identify the need for primary international marketing research •Perform a market size assessment •Use new market information technologies •Understand the issues involved in managing international marketing research International marketing research • International…

Words 2297 - Pages 10

Managing Strategy And Change

Module Guide MANAGING STRATEGY AND CHANGE BBM-7-MSC Faculty of Business 2014/2015 MBA (Level 7) Table of Contents 1. Module Details 3 2. Short Description 3 3. Aims of the Module 3 4. Learning Outcomes 3 4.1 Knowledge and Understanding 3 4.2 Intellectual Skills 4 4.3 Practical Skills 4 4.4 Transferable Skills 4 5. Assessment of the Module 4 6. Feedback 5 7. Introduction to Studying the Module 5 7.1 Overview of the Main Content 5 7.2 Overview of Types of Classes 6 7.3 Importance of…

Words 3063 - Pages 13

Nescafe Brand Management Essay

Nescafe Brand Management Brand Audit Objectives, Scope, and Approach Objectives: We seek to understand the health of Nescafé’s brand equity and basis of positioning in order to generate strategic recommendations based on this analysis. Scope: In order to meet our brand objectives we will seek to understand Nescafé’s brand equity, core brand values, and associations in the United States. We believe that analyzing parts of the global Nescafé brand is pivotal to being able to comprehend the brand’s…

Words 6574 - Pages 27

Sustainable Winegrowing Global Initiatives Essay

other sectors; many involved in certification and labeling MANY FAMILIAR BRANDS & COMPANIES GOING “GREEN”…. - Pioneers like Ben & Jerry’s, Body Shop, Interface, etc. - Multinat’l corporations also jumping on the green bandwagon… such as Starbucks, Dole, Nestle, Unilever, Walmart, MacDonalds, Toyota, Ford, Hitachi, GM, BP, etc… Why? Multiple Forces Behind Change SOCIAL AND ENVIRONMENTAL CHALLENGES & CONSUMERS ROLE OF NGOs SUSTAINABILITY SUSTAINABILITY INCREASING INCREASING IN IMPORTANCE…

Words 1098 - Pages 5

Krispy Kreme Financial Analysis Essay

to the Krispy Kreme board through his experience in quick-service and casual dining restaurant settings (Krispy Kreme, 2012). Robert S. McCoy, Jr. is currently the Chairman of Krispy Kreme’s Audit Committee. Mr. McCoy retired as Vice Chairman of Wachovia Corporation in 2003 and his qualifications as an “audit committee financial expert” under SEC guidelines proves to be an invaluable asset to the company (Krispy Kreme, 2012). James Morgan has served more than 12 years on Krispy Kreme’s board…

Words 1806 - Pages 8