Sambo refers to African Americans in a way that is commonly viewed as racist and unacceptable. The long career of the Sambo stereotype is an important window into the history of black-white US. race relations. The term itself is a form of slander and represents a stereotype that’s been used variously to prove the inhumane treatment of slaves, offer a rationale for Jim Crow segregation, and, most often, to indulge to the vulgar racist impulses in the United States to entertain white popular audiences. The Sambo stereotype has had several emphases in the US. popular culture, ranging from children’s literature to minstrel shows of the slavery and post Civil War eras, radio, motion pictures, television, and dining establishments.
Children were long subjected to the Sambo stereotype in early picture …show more content…
The Story of Little Black Sambo is the most famous of these products. Written by Helen Bannerman in 1899, the story is a combination of the Sambo and uppity Zip Coon stereotypes, though it is set in India, with tigers and hints to Hindu culture. The story tells a happy-go-lucky black child who loses his fancy clothes to tigers. It is built on a well established and blatantly racist structure of storytelling. Over time, the illustrations in various editions of the book increasingly took on the blackface motif for the story’s protagonist and his parents (Black Mumbo and Black Jumbo). Updated versions placed the story on a plantation in the