SUBMITTED TO: Afreen Choudhury Senior Lecturer Business Administration East West University
SUBMITTED BY: GROUP NAME: PROACTIVE SUBJECT CODE: MKT 101 SECTION: 06
Group members are NAME | ID | Nusrat Jahan Nishi | 2011-1-10-220 | Zamrana Ahmed | 2011-1-13-041 | Raisa Tasnim | 2011-1-10-222 | Tahrima Khan | 2011-1-10-226 | Mezbah Uddin ahmed | 2011-1-10-22 |
Letter of commence…show more content… Bata has all the variation for them. Some want comfort and some want durability and some people want style more than comfort shoe. This shoe is not comfortable to wear This shoe is not that much stylish but so many But can be liked by few ladies for its ladies will love this for comfort. Elegant look. * User rates:
Some shoes are used heavily and some are used lightly. Bata has shoes for light user, medium user and heavy user. Such as for heavy use it produces sandals and other durable shoes.
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TARGET MARKET OF BATA
(Differentiated target market)
Bata has multi-segmented market. So it is using Differentiated target marketing strategy. Bata Shoe Company has covered the whole shoe market with its different types of segments, offers and services. Whatever the demand of shoes is, Bata is there to serve. It has every kind of shoes. If high class, high income people want to have a luxurious shoe Bata can fulfill their demand. If a lower class, low income people want a shoe just to cover their feet Bata has something to serve them also. By offering product and market variations to segments, Bata get high sales and a stronger position within each market segment. Developing a stronger position within several segments creates more total sales than undifferentiated
