Chapter 1:
Strategic Management
HTM 612
Li Miao
Learning Objectives
• Describe the key elements in the strategic management
process.
• Discuss the three different perspectives or approaches used
in understanding strategy, including the traditional
perspective, the resourcebased view, and the stakeholder
view.
• Understand strategy formulation at the corporate, business,
and functional level.
• Characterize and explain the key players in the lodging and
foodservice industries.
2
Definition of Strategic Management…
Words 1100 - Pages 5