Strategic Management Essay

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Strategic Management in Dynamic Environments Individual Project 1

Strategic Management in Dynamic Environments Individual Project 1 1

Abstract
Best known for its hardware products IPhone, IPod, IPad and Mac computers Apple Inc. formerly Apple Computer, is an American multinational corporation. With 394 retail stores and counting in fourteen countries it is the world's second-largest information technology company by revenue after Samsung Electronics. On March 19, 2012, Apple announced plans for a $2.65-per-share dividend beginning in fourth quarter of 2012 and it made a record reaching for over 700 share prices in the same year. Today’s share price it’s rounding at 390 and many people ask what could happened in a year spam that collapse its share price to 35% of what it was a year from now? Analyzing all the fact from its foundational and figures related to the current financial condition in the share market would give us a better perspective and answers of all this mysteries surrounding apple’s financial crisis.

Strategic Management in Dynamic Environments Individual Project 1 2

Foundation
NASDAQ (2013) On January 3, 1977 Apple.inc formerly apple computers incorporated a variety of products. Revolutionizing the manufactures and markets mobile communication by its unique designs, and media devices, portable digital music players and personal computers, and sells a variety of related software, applications, networking solutions, services, peripherals, and third-party digital content. The Company's products and services include iPhone, iPad, Mac, iPod, Apple TV, a portfolio of consumer and professional software applications, the iOS and OS X operating systems, iCloud, and a variety of accessory, service and support offerings. The Company also sells and delivers digital content and applications through the iTunes Store, App StoreSM, iBookstoreSM, and Mac App Store. The Company sells its products worldwide through its retail stores, online stores, and direct sales force, as well as through third-party cellular network carriers, wholesalers, retailers, and value-added resellers. In February 2012, the Company acquired app-search engine Chomp. In March 2013, the Company acquired a Silicon Valley startup, WiFiSlam, which makes mapping applications for smart phones

Products
Apple.com (2013) The iPhone was released on June 29, 2007 for $499 (4 GB) and $599 (8 GB) with an AT&T contract. iPhone combines a mobile phone, an iPod, and an Internet communications device in a single handheld product. Based on the Company's Multi-Touch user interface, iPhone features desktop-class email, Web browsing, searching, and maps and is compatible with both Mac and Windows-based computers. iPhone automatically syncs content from users' iTunes libraries, as well as contacts, bookmarks, and email accounts. iPhone allows customers to access the iTunes Store to download audio and video files, as well as a variety of other digital content and applications. In September 2012, the Company launched iPhone 5, its latest version of iPhone. In addition to the Company's own iPhone accessories, third-party iPhone compatible accessories are available through the Company's online and retail stores and from third parties.
Apple introduced their much-anticipated media tablet, the IPad in 2010. The iPad is a multi-purpose mobile device for browsing the Web, reading and sending email, viewing photos, watching videos, listening to music, playing games, reading e-books and more. iPad is based on the Company's Multi-Touch technology and allows customers to connect with their applications and content in a more interactive way. iPad allows customers to access the iTunes Store to download audio and video files, as well as a variety of other digital content and applications. In March 2012, the Company launched the iPad, its third generation iPad, and in October 2012, the
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