Strategic Management and Swot Analysis Essay

Submitted By zarasari
Words: 1223
Pages: 5
Open Document
Q1. Environmental Analysis:

RIM (Research In Motion) is leading designer and manufacturer for worldwide mobile communication market founded in 1984 based in Waterloo, Ontario.

Business mission defines the organisation’s basic function in society in terms of products and services. Business vision defines where the organisation wants to be in the future. Black Berry mission statement is to be the best phone company in the world and for everyone to enjoy their unique service and phone. They are now focusing on “business choices for business people”. However distinction between a business user and the consumer is blurred. RIM will release its latest BB Fusion software, which will enable companies to securely manage any mobile device within their network.

“Strategic planning” assists efficiency and efficacy. The intended strategy should have precise intentions and detailed actions. The emergent Strategy must have order and consistency in actions over time. Environment factors determine strategy.

Environmental analysis:

- Internal Environment o SWOT analysis: The objective of SWOT is to identify and convert threats into opportunities and Weaknesses into Strengths.

Strengths and Weaknesses are internal while and can be controlled by the organisation while Opportunities and Threats are external.

▪ Strengths the organisation’s capabilities or existing competitive advantage. eg. BB has a well-known brand name, their products are of high quality, it has good customer service, and their products were innovative initially. They have established technological skills, distribution channels.

▪ Weaknesses: aspects of organisations’ activities that it does not excel in. eg. BB’s cheap, old-fashioned phones, deteriorating customer service due to limited phones being around, low customer retention, unreliable product/service , low market share of 3%

▪ Opportunities: aspects in the business environment that the organisation can capitalise upon or take advantage of. eg. Known brand name, changing customer tastes, liberation of geographic markets, changes in politics, lower taxes, change in population-age structure.

▪ Threats: aspects that pose a challenge or hamper the organisation from achieving its objective. eg. Competitors: Apple 40% market share compared to BB 5% in 2013, government legislations, natural disasters, etc. Changing customer’s tastes, technological advances, changes in government politics, tax increases, change in population, age structure, new distribution channels

o McKenzie’s 7 Ss ▪ Strategy The plan devised to maintain and build competitive advantage over the competition E.g. BB product development

▪ Structure The way the organisation is structured and who reports to whom. Tall vs. Flat. A flat organisation structure refers to an organisation structure with few or no levels of management between management level and employees. E.g. BB has flat structure

▪ Systems The daily activities and procedures that staff members engage in to get the job done

▪ Shared Values “Superordinate goals” when the model was first developed, these are the core values of the company that are evidenced in the corporate culture and the general work ethic. E.g. Organisational culture

▪ Style The style leadership adopted

▪ Staff The employees and general capabilities

▪ Skills Competencies of employees, the way managers behave in achieving organisational goals Due to Strategic changes in company in 2012, CEO resigned and many leadership teams changed
Show More

Related Documents: Strategic Management and Swot Analysis Essay

Essay on Mister: Strategic Management and Swot Analysis

demographic factors such as population size and distribution. Scanning Strategy and Monitoring System ( Marc K Peter / FutureScreening.com) The Convergent Divergent Process Model The Chatterjee and Nanmkervis (2006) ‘Asian Management Convergent-Divergent Model’ is a management tool for developing international strategies by analysing three main perspectives. Convergent thinking is the type of thinking that focuses on coming up with the single, well-established answer to a problem. It is oriented…

Words 2742 - Pages 11

Using Swot Analysis to Formulate Strategy Essay

Using SWOT Analysis to Formulate Strategy SWOT Analysis is a powerful technique for understanding your Strengths and Weaknesses, and for looking at the Opportunities and Threats you face. SWOT analysis is one of the most important steps in formulating strategy. In SWOT analysis, the best strategies accomplish an organization's mission by exploiting an organization's opportunities and strengths while neutralizing its threats and avoiding its weakness. (Griffin, 2003) By looking at yourself and…

Words 2200 - Pages 9

project plan Essay example

requirement to provide them efficient services. BACKGROUND: United enterprises,a telecommunication company which provides its consumers with landline and mobile access to both telephone and internet resources .This company has delievered a strategic plan in order to improve infrastructure of company. This plan includes development of a new application to allow customers to retrieve their account and invoice information online.As every company intend to provide excellent services to its customers…

Words 2342 - Pages 10

The Impact Of Strategic Management Decisions

Strategic Management Topic: The Impact of Strategic Management Decisions – Wilkinson (Case Study) Prepared for Mr. Wiethoff RIHE Prepared by M. M. Khan Business Student -- 2nd year, 3rd quarter RIHE 4.03.2013 Wilkinson & its Strategy Businesses must respond to change in order to remain competitive. Developing appropriate strategies, which allow progress, is essential. Wilkinson was founded in 1930 as Wilkinson Cash Stores by James Kemsey Wilkinson and has remained largely in the…

Words 2677 - Pages 11

Information Systems Management Template Essay

Organisation 4 4.Market Environment 4 4.1. SWOT Analysis 4 4.2. Porter’s Five Forces Analysis 4 4.2.1.Supplier power 4 4.2.2.Buyer power 4 4.2.3.Threat of new entrants 4 4.2.4.Threat of Substitutes 5 4.2.5.Competitive Rivalry within the Industry 5 5.Recommended Strategic Plan for the Organisation 5 5.1.Strategic Goals 5 5.2.Strategic Plan 5 6.Recommended Strategic Plan for the I T Organisation 5 6.1.Strategic Goals of the I T Organisation 5 6.2.Strategic Plan of the I T Organisation 5 7.Business…

Words 366 - Pages 2

Organisational Structure Of Tesco

MANAGEMENT IN AN ORGANISATION. What is Management? Put simply, management is the process of organising, planning, leading and controlling resources within an entity with the overall aim of achieving its objectives (Terry, 1968). This basic principal can then be implemented within an organisation (be it profit or non-profit), business or institution in order to come up with a broader more relevant definition. The function that coordinates the efforts of people to accomplish goals and objectives…

Words 1722 - Pages 7

Essay on chapter 6 notes

distinguishes among strategy, strategic management, and strategic planning. We describe three reasons why strategic management and strategic planning are important and how they may work for both large and small firms. business plan, a document that outlines a proposed firm's goals, the strategy for achieving them, and the standards for measuring success. strategy is a large-scale action plan that sets the direction for an organization. Strategic management is a process that involves managers…

Words 939 - Pages 4

Legal Environment Of Walmart

the changing landscape of the global business (Thomson, G., 1999-2013). Their productivity keeps up a firmly financially, the security of human capital of the business is equally vital to make sure of competitiveness. Wal-Mart has the effective strategic leaders and that they are those with capabilities to drive the transformations of the firm into new and profitable models. There are firms such as Wal-Mart that are able to transform from good companies to great companies. Wal-Mart has good leaders…

Words 1687 - Pages 7

Essay Strategic Management Process

Strategic Management Process MGT/498 June 24, 2013 Strategic Management Process Today, many companies find themselves struggling to stay abreast of the myriad of issues that impact them every day. From environmental constraints, innovative competitors, rising cost and tighter budgets, to the ever-demanding customers, and globalization, maintaining a presence in the market place it is becoming more difficult for business who do not incorporate a strategic management process. This paper will…

Words 611 - Pages 3

Essay about A Proposed Comprehensive Framework For Formulating Strategy A Hybrid Of Balanced Scorecard SWOT Analysis Porter S Generic Strategies And Fuzzy Quality Function Deployment

2068–2073 WCES-2011 A proposed comprehensive framework for formulating strategy: a Hybrid of balanced scorecard, SWOT analysis, porter`s generic strategies and Fuzzy quality function deployment Nikzad Manteghia *, Abazar Zohrabib a b Associate professor, Industrial Management Dept, Islamic Azad University, Shiraz, Iran M.A. Student of Industrial Management, Industrial Management Dept, Islamic Azad University, Shiraz, Iran Abstract This paper is proposing a comprehensive framework in order to…

Words 3778 - Pages 16