Strategic Management Views Of Strategy Essay

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STRATEGIC!
MANAGEMENT:!
TWO COMPETING
VIEWS OF STRATEGY!

RECAP!
• Strategy is about coherence"
– Levels (corporate, business, functional)"
– External vs. Internal"
– Short term vs. Long term"
– Strategy – Organization – Preferences –
Resources - Environment"

OBJECTIVES!
• Contrast two leading views of strategy"
– Porterʼs strategy as a position"
– Mintzbergʼs strategy as a pattern"

• Understand Hondaʼs success in entering the American Motorcycle market from two competing narratives"

WHAT IS STRATEGY?!
• What did you get from Porterʼs article?"

COMPETITIVE POSITIONING!

COMPETITIVE POSITIONING

(PORTER 1996)!
High!

Value Position!

Productivity Frontier!
(State of Best Practice)!

Low!
High!

Low!

Cost Position!

COMPETITIVE POSITIONING

(PORTER 1996)!
Garmin, TomTom!

Value Position!

High!

Mio!

Low!
High!

Low!

Cost Position!

COMPETITIVE POSITIONING!

http://live.wsj.com/video/nokia-gps-software-hits-tomtom-garmin-shares/7EE790DE-F242-4579-AD07FCC38C202586.html#!7EE790DE-F242-4579-AD07-FCC38C202586

COMPETITIVE POSITIONING!

COMPETITIVE POSITIONING

(PORTER 1996)!
Garmin, TomTom!
High!

Value Position!

Google!

Mio!

Low!
High!

Low!

Cost Position!

COMPETITIVE POSITIONING

(PORTER 1996)!
Garmin, TomTom!
High!

Value Position!

Google!

Mio!

Low!
High!

Low!

Cost Position!

CRAFTING STRATEGY?!
• What did you get from Mintzbergʼs article?"

MINTZBERG ON DECISION
MAKING!
Art"
Seeing first " insight -> action "
“inductively”"

Science"
Thinking first " diagnose -> design -> " decide -> do "
“deductively”"

Craft"
Acting first " act -> think "
“iteratively”"
Video: http://www.youtube.com/watch?v=DyvXu3lSSG0

DEFINITIONS!
• Strategy is a pattern in actions unfolding over time (cf. Mintzberg)"
• Deliberate strategy is an intended strategy which is realized"
• Emergent strategy is a pattern which was unintended" Video: Intuit CEO discussing emergent strategy http://www.youtube.com/watch?v=bG_df2MpLww QUESTION!
• Have you experienced emergence? "
– Courses of actions you had not envisioned"
– Errors which took you in novel directions"
– Patterns of behaviors which came about without you being fully aware of them"
– Trial and error situations which lead to surprising results"

CASE STUDY: HONDA A!
• Why did Honda succeed according to this narrative?" • How did they construct competitive advantage?" • What are the key activities and or components to Hondaʼs system?"

ACTIVITY!
• Discuss
Show More

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