Strategic Management and Amazon Essay examples

Words: 9568

Pages: 39

Open Document

TMA 05
Block 4 Collaborative analysis

Contents

Part 1

External analysis (group A) 2

Internal analysis (group B) 4

Stakeholder analysis (group C) 10

Corporate-level strategy analysis (group D) 14

Competitive-level strategy analysis (group E) 17

Part 2

Critical assessment of the analysis 23

Part 3

Evidencing of contribution to groups 28

Part 4

Reflection on group decision making 30

Appendix 32

Part 1

1. Group A analysis
INTRODUCTION
Each member of team A used one of the many available frameworks to analyse the external environment of Amazon.com, …show more content…
It is clear where Amazon is able to create value through efficient activities and a well established process. Since sustainable competitive advantage is based upon resources and capabilities, value needs to be maintained or enhanced for Amazon.com to retain their position of sustainable competitive advantage (Unit 2, The OU, 2010, p.60). Amazon's business model offers a synergistic combination of the following benefits which help them to remain competitive:

• Shopping convenience • Ease of purchase • Speed • Decision-enabling information • A wide selection • Discounted pricing • Reliability of order fulfillment

Amazon.com's combination of services and logistical processes creates value for their customers which in-turn creates sustainable competitive advantage.

Although these links can be hard to substantiate (causal ambiguity) (Unit 2, The OU 2009), Amazon's resources/capabilities are valuable as they are difficult to replicate (e.g. knowledge).

4. Amazon.com's Dynamic Capabilities

Amazon's capabilities can be described as dynamic: processes used to manage resources in response to dynamic environment (Eisenhardt and Martin, 2000).

The impact Amazon.com's dynamic capabilities have:

• proactive flexible

Business Strategy of Amazon Essay

online shopping than go and find something in shopping malls or retail store. One of the existing and considered as the largest and competitive online shopping in the world is Amazon. In this report, the goal is to analyse Amazon based on the case study provided. The analysis includes the discussion of Amazon’s s strategic intent, main resources and capabilities. In addition, this will also include analysis of the resources and capabilities that give…

Words 2456 - Pages 10

Strategic Analysis Of Amazon

Managing Strategy 1 Amazon STRATEGIC ANALYSIS OF AMAZON Submitted for: MBA IN MS (MANAGING STRATEGY) TUTOR: PAUL ANDERSON SUBMITTED BY: C0411672 Managing Strategy 2 Amazon CONTENTS Title..................................................................01 Contents....................................................... 02 Introduction.................................................03 Section 1 Current strategic position......................04 Macro environment..............…

Words 5881 - Pages 24

Overview Of Amazon And Amazon

1. Describe, in brief, the histories of both of Amazon.com and Yahoo.com, and determine the core business of each. Amazon, Inc. is considered to be a pioneer in online retailing. This company is well-known for its Kindle, extremely fast shipping, and selling nearly anything and everything online. Amazon.com started as an online bookstore, but soon expanded, selling DVDs, CDs, MP3s, video games, electronics, apparel, furniture, food, toys, jewelry, and anything one could think of. Jeffrey Bezos is…

Words 1490 - Pages 6

Essay CASES INNOVATION FINAL

Pinpinat Kultarapanupong (1492506), Ioana Teodorescu (1175911) Birmingham Business School Cases in Global Business Assignment 2 07 15825 12th of January 2015 Module leader: Dr Nicholas Vasilakos Amazon: Innovation and its implications for strategic short-term and long-term decisions I.Introduction The process of innovation involves making changes on a big or small scale to a product or process. Innovation is linked to adding value to the customer’s experiences and expanding…

Words 1813 - Pages 8

Ethics Reflection Essay

internal and external customers can obtain ethical information about organizations. This paper will illustrate the role of ethics and social responsibility when establishing a strategic plan. Role of Ethics and Social Responsibility Ethics and social responsibility are fundamental in establishing an organization’s strategic plan and decision making (Pearce & Robinson, 2013). Ethics is a crucial tool to help owners, managers, and employees of the company understand how they must conduct themselves…

Words 598 - Pages 3

Essay on Jeff Bezos and Amazon Ceo

Amazon.com is the leading online book retailer. The company also has an array of products and services available to its customer. So why did Amazon venture into the E- Grocery Market? This paper will address this question, using a peer reviewed article named, “Amazon’s Foray into the E-Grocery Market,” and the strategic concepts discussed in the assigned weekly reading. According to Devi, six months after opening in July 1995, Amazon.Com offered one-million book titles through its website and posted…

Words 870 - Pages 4

Evaluate Amazonâ€™s Diversification Strategy. Essay

diversifiers are firms that diversify within the industry (Kim, Hwang and Burgers 1989). Companies pursuing related diversification over a period of time have achieved superior performance than companies following an unrelated diversification (Palepu 1985). Amazon has started its business by selling books and music, soon after it incorporated online auctions for airlines tickets…

Words 4065 - Pages 17

ERP points Essay

provide the right products and services at exactly and in time, to know what customers want and when they need the products, ERP implemented. 2. An ERP is a collection of integrated software for business management, accounting, finance, human resources management, project management, inventory management, services and maintenance, transportation, e-business and SRM, CRM and e-collaboration. 3. The central notation behind an ERP system is that it includes all technology systems and software in organization…

Words 1302 - Pages 6

Strengths And Weaknesses Of Amazon

strategies and plans. Even Amazon had a poor working conditions, it still use this theory to train its employees. Those employees who are not willing to followordersfrom their manager will receive punishment such as being fired or reduction in benefits enjoyed. Not only in retaining those employees who willing to stay with their manager strategies, Amazon also done some action to protect their own market share and profits. Some necessary action is to make sure Amazon sustainability…

Words 1408 - Pages 6

Key Success Factors for Amazon Essay

MARKETING MANAGEMENT (ASSIGNMENT) Discuss the key factors for Amazon.com Amazon .com is an online merchant that was founded by Jeff Bezoz in 1995 and has entered into many businesses beyond books (e.g toy, music, auction, electronic and video). The company has used acquisitions, alliances and strategic partnership to grow some improved services and bring in new customers. Those competitive capabilities, market achievement, competencies and strategic elements that made amazon.com to be a success…

Words 1125 - Pages 5