Essay on Strategic Marketing

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Department of
Management, Marketing, and Entrepreneurship | |

MKTG 301-13S2 (C) Strategic Marketing 2013

|Course Co-ordinator: Dr. Sussie C. Morrish |
|Room: 2, Apt. 153, Block K, Homestead Lane |
|Telephone: 3642987 x 3547 |
|Email: sussie.morrish@canterbury.ac.nz |

|Lectures |Tuesday 10-12 am E9 and Wednesday 3 -5 pm E7 |
|Tutorials |There are no tutorials. |
|Prerequisites |(1) MKTG201 or MGMT210; (2) MKTG202 or MGMT212; (3) MKTG204 or MGMT204. |
| |MKTG 301 is strongly recommended for BCOM in Marketing students and for those thinking of pursuing postgraduate studies in |
|Relationship to other |Marketing. |
|courses | |
| |The course takes a managerial perspective and focuses on strategic decisions relating to analyses, development, implementation, |
|Course |and control of marketing strategies needed to gain and sustain an organisation's competitive advantage. Students gain a sound |
|Description |understanding of the nature of dynamic competitive business environments and their implications for strategic marketing and |
| |learn the required knowledge including various strategic tools and techniques that assist in evaluating, developing and |
| |implementing appropriate marketing solutions and business practices that are ethical and sustainable in the social and |
| |environmental systems of the 21st century. New approaches to marketing practice are also covered. |
| | |
| |In addition to plenary lectures, instructional methods include the use of case studies, guest speakers and a group-based |
| |project. In order to do well in this paper, students are expected to have appropriate levels of marketing management knowledge |
| |and research skills. |
| |Dr. Sussie C. Morrish |
|Teaching Staff |Dr. Girish Prayag |
| | |
|Assessment summary |Due Date Weight |
| |Test 1 7 August 30% |
| |Exam TBA 35%

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Essay on Strategic marketing project

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