Strategic Planning Essay

Week One: Introduction to Strategic Management

Details
Due
Points
Objectives
1.1 Define strategic management and planning.
1.2 Create an organizational mission and vision statement.
1.3 Analyze an organization in terms of its structure, culture, and purpose.
1.4 Develop a strategic plan.
12/17/13

Readings
Read Ch. 1–3 & Ch. 2 Appendix of Strategic Management.

Read Ch. 7 of Strategy: Winning in the Marketplace.

Review this week’s Electronic Reserve Readings.
12/17/13

Participation
Participate in class discussion.
12/17/13
2
Final Examination Preparation
The Final Examination in this course is a comprehensive examination that covers content from the core courses in the BSB program. The Sample Examination in this week should prepare you for the Final Examination you complete in Week Five. You are encouraged to complete this Sample Examination as practice prior to completing the Final Examination.
12/17/13

Week Two: Internal and External Environment

Details
Due
Points
Objectives
2
2.1 Conduct a SWOTT (Strengths, Weaknesses, Opportunities, Threats, and Trends) analysis.
2.2 Analyze the effect of the external and internal environments on an organization’s strategic plan.
1/7/14

Readings
Read Ch. 4–6 of Strategic Management.

Read Ch. 3 of Strategy: Winning in the Marketplace.

Review this week’s Electronic Reserve Readings.
1/7/14

Participation
Participate in class discussion.
1/7/14
2
Individual
Strategic Plan, Part I: Conceptualizing a Business
Write a 1,050- to 1,400-word paper in which you explain the importance of your selected business’s vision, mission, and values in determining your strategic direction. Include the following:

Define your business, products or services, and customers by developing a mission statement. Ensure that you are differentiating your product or service.

Create a vision for this organization that clearly demonstrates your decision on what you want your business to become in the future.

Define your guiding principles or values for your selected business considering the topics of culture, social responsibility, and ethics.
Analyze how the vision, mission, and values guide the organization’s strategic direction.

Evaluate how the organization addresses customer needs and critique how they achieve competitive advantage.

Format your paper consistent with APA guidelines.

Prepare to discuss this assignment with the class.
1/7/14
10
Learning Team
Value Alignment
Discuss with your Learning Team an existing organization with which you are familiar that is different than the one you used for the Conceptualizing a Business paper.

Write a 700- to 1,050-word paper in which you analyze the individual values and the organization’s values as reflected by the organization’s plans and actions. Include the following in your paper:

Analyze the origin(s) and subsequent evolution of your personal and workplace values.

Explain how your individual values drive your actions and behaviors, and analyze the alignment between your values and actions and behaviors.

Analyze the degree of alignment between the organization’s stated values and the organization’s actual plans and actions.

Explain the differences and analyze the degree of alignment between your values and the organization’s values as reflected by the organization’s plans and actions.

Format your paper consistent with APA guidelines.

Prepare to discuss this assignment with the class.
1/7/14
10

Week Three: Strategy Development

Details
Due
Points
Objectives
3
3.1 Develop strategic objectives.
3.2 Create organizational objectives and goals.
1/14/14

Readings
Read Ch. 7 of Strategic Management.

Read Ch. 4 of Strategy: Winning in the Marketplace.

Review this week’s Electronic Reserve Readings.

Participation
Participate in class discussion.
1/14/14
2
Individual
Strategic Plan, Part II: SWOTT Analysis
Conduct an internal and

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Strategic Planning In Strategic Management