Strategies Being Pursued by Mcdonald’s in 2011 Essay

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Strategies Being Pursued by McDonald’s in 2011

“McDonald's Corporation (MCD, Trade ) today announced strong results for the second quarter ended June 30, 2011, driven by growth across all areas of the world.
McDonald's ongoing momentum reflects our commitment to the customer. By providing relevant food and beverage choices in convenient, modern restaurants, we're giving customers more reasons to visit us more often," said McDonald's Chief Executive Officer Jim Skinner. "McDonald's global results for the quarter demonstrate the resilience of our Plan to Win and our ability to execute successfully. Comparable sales and guest count increases across all segments, highlighted by June's strong results, drove double-digit operating income and …show more content…
This figure also missed the consensus of $639 million.The decline was largely due to slowing economic recovery and continued high level of unemployment. In particular, Burger King's greatest revenue source is from young men, but that market is highly sensitive to jobless claims.
Comparable sales dipped 0.7% for the fourth reporting quarter, and was at a decline of 1.5% in US and Canada, but then offset by emerging markets, where Latin America experienced a 3.9% increase and EMEA/APAC experienced a 0.2% increase. BKC plans to open between 225 and 275 net new restaurants in FY2011, with 90% of this new growth taken place outside United States and Canada.” (Stock: BKC Holdings, 2010)

“Investors eagerly bought the shares of Dunkin' Donuts parent Dunkin' Brands Group Inc (Nasdaq:DNKN - News), sending them up as much as 56 percent on their first day of trading on Wednesday.The stock gained almost 47 percent to close at $27.85 after hitting an session high of $29.62 during its first day of Nasdaq trading.
The company's new market value of more than $3.5 billion is still significantly smaller than rivals McDonald's Corp (NYSE:MCD - News) and Starbucks Corp (NasdaqGS:SBUX - News), but the Dunkin' Donuts chain has a devoted U.S. following and plenty of room for domestic growth, particularly on the West Coast.” (Baertlein, 2011)

References:
Baertlein, L. (2011). Dunkin' Brands shares soar in stock market debut. Retreived on July 28,2011 from
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