Strategy Easyjet Essay

Words: 905
Pages: 4
Open Document
2.1 Strategy
EasyJet has adopted its business model from Southwest Airlines from the United states. It is adapted to the European market trough further cost-cutting measures. Important points in this business model are high aircraft utilization, short times on airport, charging for not needed extras and put much efforts in keeping the operating costs low. The key words in the strategy of Easy jet are “low price and no frill” based on Porter’s generic strategies (2.1.1) (appendix XX). This states for:
• Simple price, simple service
• Unified aircraft and cheaper airports
• Maximize utilization and internet
• Strong branding and charm of entrepreneurship
• Economy of scale and dense networks
Low price and no frill business …show more content…
This include the improve of the on-time performance, to reduce the total flights cancelled on the day and to minimize the bags lost (figure xx). However the company did not succeed in this the strategy remain the same.

Figur XX Graphs of the operational performance Ad 4 Commitment of employees
It is widely belief that success for any company is up to its ability to find a valuable strategic position, where the company’s resources, strengths, and rivalry abilities organised and managed to create some forms of competitive advantages. Summarise from the environment analysis of easyJet and business strategy, the Easy Model is right strategic direction for easyJet to get sustainable success and improved in a dynamic and competitive environment. It is worth for investors to put money in. As it reveals in easyJet’s annual report, Earnings per share for the year 2004 were 10.34 pence while in the year of 2003, the earnings were 8.24 pence. There is 25.5% increase. Confidently, the business model of easyJet will continuously success in deregulated European airlines market

Safe and sustainable
We will never compromise our commitment to safety, which is always the first priority for all our people, and we continually strive to improve our sustainability.
Focus on customer
Focused on network development.
We are focusing on improving our routes, slots and bases to build on our leading presence across Europe.
Show More

Related Documents: Strategy Easyjet Essay

Easy Jet Essays

cheaper way for them to travel. EasyJet is now the biggest airline in the UK, and making a huge profit everyday. The fact that they can remain the revenue and the market share can be separated a few parts to analyze. In the most competitive market, there are lots of factors that can affect the easyJet. For instance, there are the new entrants, the rivalry competitors, supplier and the buyer. The essay will analyze all five forces and provide some potential strategies. First and foremost, new entrants…

Words 605 - Pages 3

Essay about Easyjet- Principles of Operations Management

The essay will firstly introduce the organisation easyJet. Secondly the essay will explain about how easyJet uses its operation strategies and its competitive priorities. Finally the essay will discuss the most important operation decision and explain it further in detail. easyJet is a well known low-cost airline which operates in several European countries and has been founded by serial entrepreneur Sir Stelios Haji-Ioannou in 1995. easyJet undertook intensive research of a United States owned low-cost…

Words 1610 - Pages 7

Essay on PreMasters CourseworkBM3 Strategic ManagementReport On The

Pre-Masters Coursework BM3- Strategic Management Report on the capabilities of a chosen business (Easyjet) Popovych Sergiy PMF C3 Tutor: Fraser Hamilton word count : 912 01.05.2014 Report on the capabilities of a chosen business (Easyjet). Easyjet is a British low-cost airline which was founded in 1995 by a British entrepreneur of Greek-Cypriot origin Sir Stelios Haji-Ioannou. It is based at Luton airport. During these days the company is one of the largest low-cost…

Words 898 - Pages 4

business strategy Essay example

Introduction EasyJet, a well-known the Best Low Cost airline company which travel thought out the whole European, using the “no frills” strategy since they are launched in 1995 and has continually focused on growth. The continually success they achieved resulted in Easyjet expanding their low cost goal to that of becoming the most recognized and respected airline brand in By the way of this example, this essay will focuses on using different analysis tools to analysis the External…

Words 3030 - Pages 13

Essay about Comparative Financial Analysis of Easyjet & Ryanair

Comparative Financial Analysis of Ryanair & EasyJet for financial years ending 2010, 2011 and 2012. Submitted by Muhammad Sufyan Sadiq CONTENTS Chapter No. Topics Page No. 1 Executive Summary ---------------------------------------------------------------------- -------------- 3 2 Introduction ------------------------------------------------------------------------------- 6 3 PESTEL Analysis ------------------------------------------------------------------------…

Words 12754 - Pages 52

There are many different ways airline c hellip Essay

discuss how EasyJet markets to attract flyers. First off, EasyJet is a foreign airline company that serves in the UK and the rest of Europe. It is most known for its reputation for having the cheapest flights. Having the cheapest flights leaves it open to have a target audience for young adventurers who either want to explore a new country, get away, or enjoy holiday (vacation) as the Europeans would say. 82% of EasyJet’s sales come from the internet (EasyJet). A positive of EasyJet having a website…

Words 438 - Pages 2

Essay on easyJet report external assessment fi

Comparison of EasyJet with the entire industry An external assessment of the entire airline industry is needed to compare and analyse easyJet’s position with regard to the overall industry. Constant technical improvements present opportunities for airlines and the aviation industry is growing as financial investors are getting more interested by its overall growth; on the longer-run, the emerging markets and new technological improvements will lead to the increase of the number of fleets and their…

Words 4687 - Pages 19

easyjet Essay

easyJet Business Model Analysis BMAN72801 EasyJet’s Business Model Analysis Table of Contents Executive Summary................................................................................................................................. 1 1. The Business Model of EasyJet ........................................................................................................... 2 1.1 Theory ............................................................................................…

Words 12070 - Pages 49

Essay on Easy Jet

Introduction: The given case study esssays how the Easyjet airways revolutionized the European airline industry from the initial undertook and next ten years through their different innovative decisions, one major among them is thir Low fares. In their initial undertook in 1995 it has operated only two routes which they have extended to 212 routes to 64 european routes in a span of ten years and increased their passengers base. Easyjet mainly concentrated on short-haul operators and have…

Words 906 - Pages 4

Evaluation of Baumol's Model Essay

Introduction Generally in business, there is a trade-off between selling many units at a low price and selling only a few units at a high price. There are different managerial models in a firm embodying different assumptions like the Profit Maximization Model which is a traditional model, the Marris Model, the Williamson Model and the Baumol Model. This write-up will focus on understanding management preferences in terms of price…

Words 1727 - Pages 7